Top Ads on SBB

SBB Background Introduction:

SBB je najveći operator digitalne i analogne kablovske televizije, širokopojasnog interneta i jedan od provajdera fiksne telefonije u Srbiji. Najznačajniji je operator satelitske televizije u 6 zemalja regiona sa svojom Total TV platformom.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SBB has been advertising and marketing on Facebook for many years. And SBB has placed 465 of ads on the Facebook platform in the last month. In the past few years,SBB has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SBB on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SBB. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SBB.

BigSpy

1.SBB Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SBB  SBB  SBB
Page Categories  Railroad Company  Furniture Store  Railroad Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SBB Marketing Objectives Analysis: 

SBB has been operating in Railroad Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SBB best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SBB Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Repartons ensemble.  Photos from Sbb Meuble DZ's post Nous repartons. 
Ad Copy Text  -  جديد 2020 السعر : 108000دج ......10مليون و ثمان مائة مع النقل و ت...  -
Link Description  N/A  N/A  N/A
Website Link  www.sbb.ch  www.facebook.com  www.sbb.ch
CTA  LEARN_MORE    LEARN_MORE
Text Word Count 133  1079  133
Like 84  7116  120

SBB Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SBB Top 1 ads got 84 likes. SBB uses a sentence with the finishing touch title: “Repartons ensemble.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SBB shared 133 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SBB should continue to optimize the ad content.

3.SBB Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-09-2020-06-18  2020-06-11-2020-06-18  2020-06-09-2020-06-17
Landing Page Link  https://www.sbb.ch/fr/campagne/corona.html?WT.mc_id=VMA20-1296_FacebookInstagram_SponsoredPost__FR&fbclid=IwAR1JPFE-4X_Ysnr2UX4z4p1YkihKjMl-Rz0yFKBgkkgCObEYV5YGeqUKMA8  https://www.facebook.com/2059994594291680/posts/2478011912489944/   https://www.sbb.ch/fr/campagne/corona.html?WT.mc_id=VMA20-1296_FacebookInstagram_SponsoredPost__FR

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SBB are successful.

SBB Creative Analysis: 

SBB placed a Image ad in 2020-06-09-2020-06-18, and got 84 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SBB Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  French  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SBB has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SBB Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-18  2020-06-11-2020-06-18  2020-06-09-2020-06-17
During  10 days  8 days 9 days 
Like  84  7116  120
Share  20  42  10
Comment  13  68  23

Advertising effectiveness is a direct manifestation of advertising. SBB ‘s Top 1 ad received 84 likes, 20 shares, 13 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SBB, helping SBB to grasp the ad data more clearly.