Top Ads on SAS Software

SAS Software Background Introduction:

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market - www.sas.com Facebook support hours: 8am-8pm ET, Mon-Thurs; 8am-5pm ET, Fri

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SAS Software has been advertising and marketing on Facebook for many years. And SAS Software has placed 934 of ads on the Facebook platform in the last month. In the past few years,SAS Software has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SAS Software on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SAS Software. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SAS Software.

BigSpy

1.SAS Software Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SAS Software  SAS Software  SAS Software
Page Categories  Software Company  Software Company  Software Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SAS Software Marketing Objectives Analysis: 

SAS Software has been operating in Software Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SAS Software best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SAS Software Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  SAS Software  Mohamed Amziane Photos du journal 
Ad Copy Text  Conozca cómo la Inteligencia Artificial transforma nuestras vidas y nuestros negocios.  Global survey including more than 1’000 consumers and brands -\-\> Download the EMEA report fro...  SAS and Microsoft are partnering to further shape the future of AI and analytics in the cloud. Join ...
Link Description  N/A  N/A  SAS and Microsoft are partnering to further shape the future of AI and analytics in the cloud. Join Oliver Schabenberger and Scott Guthrie tomorrow at Virtual SAS Global Forum to learn more about what this means for our customers. Register now for free! http://2.sas.com/6183GJkmF #empoweredcloud
Website Link  go.sas.com  www.facebook.com  www.facebook.com
CTA  LEARN_MORE    
Text Word Count 87  259  296
Like 824  443  1101

SAS Software Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SAS Software Top 1 ads got 824 likes. SAS Software uses a sentence with the finishing touch title: “SAS Software”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SAS Software shared 87 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SAS Software should continue to optimize the ad content.

3.SAS Software Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2019-02-12-2020-06-19  2020-05-21-2020-06-18  2020-06-15-2020-06-18
Landing Page Link  https://www.sas.com/es_co/campaigns/emerging/next-analytics-age-artificial-intelligence.html?utm_source=facebook&utm_medium=cpc  https://www.facebook.com/SASsoftware/?_sref_=3337911592909552&refid=7&_ft_=adid.23845064426300111:qid.6839939337196170620:mf_story_key.4209242058595764653:is_sponsored.1:ei.AI@AQIwf7tNV6WUne430aDoCJKt5h6oaPah3REKH5oYZXh59YAlUVzcx594frHbqJhry_0VLe-3MPNNbq3q30beOunZ:top_level_post_id.3337911589576219:content_owner_id_new.193453547355388:page_id.193453547355388:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592547478:filter.h_nor:tds_flgs.3:actrs.193453547355388:page_insights.%7B%22193453547355388%22:%7B%22page_id%22:193453547355388,%22page_id_type%22:%22page%22,%22actor_id%22:193453547355388,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1589639844,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3337911589576219%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:193453547355388,%22page_id%22:193453547355388,%22post_id%22:3337911589576219,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.facebook.com/SASsoftware/photos/a.198594580174618/3420335934667117/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SAS Software are successful.

SAS Software Creative Analysis: 

SAS Software placed a Carousel ad in 2019-02-12-2020-06-19, and got 824 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SAS Software Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SAS Software has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SAS Software Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-02-12-2020-06-19  2020-05-21-2020-06-18  2020-06-15-2020-06-18
During  494 days  29 days 4 days 
Like  824  443  1101
Share  124  1  142
Comment  48  23  14

Advertising effectiveness is a direct manifestation of advertising. SAS Software ‘s Top 1 ad received 824 likes, 124 shares, 48 comments in just 494 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SAS Software, helping SAS Software to grasp the ad data more clearly.