Top Ads on SAP

SAP Background Introduction:

SAP is the world’s leading provider of business software offering applications and services that enable companies of all sizes and in more than 26 industries to become best-run businesses.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SAP has been advertising and marketing on Facebook for many years. And SAP has placed 741 of ads on the Facebook platform in the last month. In the past few years,SAP has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SAP on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SAP. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SAP.

BigSpy

1.SAP Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SAP  SAP  SAP
Page Categories  Software  Software  Software
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SAP Marketing Objectives Analysis: 

SAP has been operating in Software for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SAP best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SAP Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  SAP  SAPPHIRE NOW Reimagined SAP 
Ad Copy Text  In the rapidly evolving insurance sector, intelligent technologies help companies deliver better exp...  -  Ð’ыведите ваши B2B-продажи в онл...
Link Description  N/A  長年にわたり、米国オーランドにて開催をしているSAPPHIRE NOW。今年はReimaginedとテーマを新たにつけ、オンラインで開催をします。  N/A
Website Link  www.facebook.com  events.sap.com  www.facebook.com
CTA    LEARN_MORE  
Text Word Count 147  179  445
Like 191  9  0

SAP Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SAP Top 1 ads got 191 likes. SAP uses a sentence with the finishing touch title: “SAP”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SAP shared 147 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SAP should continue to optimize the ad content.

3.SAP Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-03-2020-06-20  2020-06-18-2020-06-20  2020-06-20-2020-06-20
Landing Page Link  https://www.facebook.com/SAPSoutheastAsia/?_sref_=3014077592014347&refid=7&_ft_=adid.6183085810345:qid.6840608772192774526:mf_story_key.4675523845763055430:is_sponsored.1:ei.AI@AQKTUiBk_ZNv5jLnHb9o-naVDN1ao-ahmsbMpT47CqqwitFb5rSyWJvKroOABcOeGh8YY6Ow17ceSRvEKfXFsmay:top_level_post_id.3014077595347680:content_owner_id_new.316004665155000:page_id.316004665155000:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592703343:filter.h_nor:tds_flgs.3:actrs.316004665155000:page_insights.%7B%22316004665155000%22:%7B%22page_id%22:316004665155000,%22page_id_type%22:%22page%22,%22actor_id%22:316004665155000,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591006038,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3014077595347680%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:316004665155000,%22page_id%22:316004665155000,%22post_id%22:3014077595347680,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://www.sapjp.com/blog/archives/30895   https://www.facebook.com/sapcis/?_sref_=3487037241320278&refid=28&_ft_=adid.23845156575720308:qid.6840502569838133953:mf_story_key.-8160861299703092704:is_sponsored.1:ei.AI@AQIVHWeCvGdPg_lR9KdYS_j5VUdzvVwKRFVuUShQ8d-xn19jmERqXzHThvnUNahW248acRhcIWCc567lhLMbZvAM:top_level_post_id.3487037237986945:content_owner_id_new.163396263684409:page_id.163396263684409:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592678467:filter.h_nor:tds_flgs.3:actrs.163396263684409:page_insights.%7B%22163396263684409%22:%7B%22page_id%22:163396263684409,%22page_id_type%22:%22page%22,%22actor_id%22:163396263684409,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592390250,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3487037237986945%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:163396263684409,%22page_id%22:163396263684409,%22post_id%22:3487037237986945,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SAP are successful.

SAP Creative Analysis: 

SAP placed a Image ad in 2020-06-03-2020-06-20, and got 191 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SAP Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Singapore  N/A  N/A
Language  German  Japanese  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SAP has the best conversion in Singapore, and can advertise more in Singapore in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SAP Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-20  2020-06-18-2020-06-20  2020-06-20-2020-06-20
During  18 days  3 days 1 days 
Like  191  9  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. SAP ‘s Top 1 ad received 191 likes, 0 shares, 0 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SAP, helping SAP to grasp the ad data more clearly.