Top Ads on SAFE Credit Union

SAFE Credit Union Background Introduction:

Welcome to SAFE's official Facebook page. SAFE delivers innovative personal and business banking solutions to help you improve your financial well-being. https://www.safecu.org/social-media-terms-of-use-moderation-policy

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SAFE Credit Union has been advertising and marketing on Facebook for many years. And SAFE Credit Union has placed 19 of ads on the Facebook platform in the last month. In the past few years,SAFE Credit Union has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SAFE Credit Union on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SAFE Credit Union. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SAFE Credit Union.

BigSpy

1.SAFE Credit Union Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SAFE Credit Union  SAFE Credit Union  SAFE Credit Union
Page Categories  Credit Union  Financial Service  Credit Union
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SAFE Credit Union Marketing Objectives Analysis: 

SAFE Credit Union has been operating in Credit Union for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SAFE Credit Union best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SAFE Credit Union Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get Freedom Checking  Smile. SAFE Now Offers Zero Down Mortgages! Timeline Photos 
Ad Copy Text  Freedom Checking is at your fingertips with a full suite of free features like purchase rewards & ea...  Want to own a home, but don't know where to begin? Start smilingā€¦SAFE has a program just for you!  Enter to win a Nest Hello Video Doorbell and Google Nest Hub from SAFE! To be automatically entered,...
Link Description  Compare and open a checking account online.  Click here for more details on how you can save!  Enter to win a Nest Hello Video Doorbell and Google Nest Hub from SAFE! To be automatically entered, register for HomeAdvantageĀ®, a program exclusive to credit union members that helps you connect with experienced real estate agents, find dream homes, and earn cash rewards. No purchase necessary. View Official Rules. https://hubs.ly/H0ndSn80
Website Link  www.safecu.org  www.safefed.org  hubs.ly
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 124  99  344
Like 123  107  364

SAFE Credit Union Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SAFE Credit Union Top 1 ads got 123 likes. SAFE Credit Union uses a sentence with the finishing touch title: “Get Freedom Checking”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SAFE Credit Union shared 124 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SAFE Credit Union should continue to optimize the ad content.

3.SAFE Credit Union Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-18-2020-06-10  2020-02-04-2020-06-03  2020-03-25-2020-03-25
Landing Page Link  https://www.safecu.org/personal/manage-your-money/checking-accounts/?fbclid=IwAR2u9Xl3JlRH2LfZWeHGniZkfY1UYovDhc0I9cZpyBn4hX_MrZ6v79QpWgM  https://www.safefed.org/products/loans/mortgages?utm_source=Compulse&utm_medium=Social-FB&utm_campaign=safefcu&utm_content=homemortgages&fbclid=IwAR2CflcrnluXyKEObiAT9ZdlUoEsXNdlQBprzbw6_MamzZLwDiEKKjOUNrg   https://www.safecu.org/sign-up-save-win-sweepstakes?utm_campaign=Mortgage%20Lending&utm_content=119513319&utm_medium=social&utm_source=facebook&hss_channel=fbp-228095923943052

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SAFE Credit Union are successful.

SAFE Credit Union Creative Analysis: 

SAFE Credit Union placed a Image ad in 2020-05-18-2020-06-10, and got 123 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SAFE Credit Union Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SAFE Credit Union has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SAFE Credit Union Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-18-2020-06-10  2020-02-04-2020-06-03  2020-03-25-2020-03-25
During  24 days  121 days 1 days 
Like  123  107  364
Share  7  25  11
Comment  7  10  1

Advertising effectiveness is a direct manifestation of advertising. SAFE Credit Union ‘s Top 1 ad received 123 likes, 7 shares, 7 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SAFE Credit Union, helping SAFE Credit Union to grasp the ad data more clearly.