Top Ads on Ryusei

Ryusei Background Introduction:

Ryusei adalah sebuah merek pakaian wanita untuk sehari-hari dengan konsep jepang yg asli dari Indonesia

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ryusei has been advertising and marketing on Facebook for many years. And Ryusei has placed 60 of ads on the Facebook platform in the last month. In the past few years,Ryusei has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ryusei on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ryusei. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ryusei.

BigSpy

1.Ryusei Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ryusei  Ryusei  Ryusei
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Ryusei Marketing Objectives Analysis: 

Ryusei has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ryusei best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ryusei Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Black Hoodie  N/A N/A 
Ad Copy Text  Menghadapi new normal saat ini artinya kita ga bole sembarangan juga saat berpergian, tetap harus ja...  no setting  no setting
Link Description  Hoodie 244k dari 345k lho  N/A  N/A
Website Link  ryusei.co.id  www.ryusei.co.id  ryusei.co.id
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 340  0  0
Like 0  0  0

Ryusei Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ryusei Top 1 ads got 0 likes. Ryusei uses a sentence with the finishing touch title: “Black Hoodie”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ryusei shared 340 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ryusei should continue to optimize the ad content.

3.Ryusei Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-05-30-2020-05-31  2020-05-16-2020-05-25  2020-04-19-2020-05-25
Landing Page Link  https://ryusei.co.id/collections/men-sweater/products/sweater-pria-ryusei-swt-men-rise-black  https://ryusei.co.id/   https://ryusei.co.id/collections/kids/products/swt-kids-hilarious-navy

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ryusei are successful.

Ryusei Creative Analysis: 

Ryusei placed a Image ad in 2020-05-30-2020-05-31, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ryusei Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Indonesia  N/A  N/A
Language  N/A  N/A  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ryusei has the best conversion in Indonesia, and can advertise more in Indonesia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ryusei Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-30-2020-05-31  2020-05-16-2020-05-25  2020-04-19-2020-05-25
During  2 days  10 days 37 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Ryusei ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ryusei, helping Ryusei to grasp the ad data more clearly.