Top Ads on Ryder System, Inc.

Ryder System, Inc. Background Introduction:

Ryder is a FORTUNE 500 provider of commercial fleet management, dedicated transportation, and supply chain solutions.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ryder System, Inc. has been advertising and marketing on Facebook for many years. And Ryder System, Inc. has placed 94 of ads on the Facebook platform in the last month. In the past few years,Ryder System, Inc. has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ryder System, Inc. on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ryder System, Inc.. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ryder System, Inc..

BigSpy

1.Ryder System, Inc. Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ryder System, Inc.  Ryder System, Inc.  Ryder System, Inc.
Page Categories  Transportation Service  Transportation Service  Transportation Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Ryder System, Inc. Marketing Objectives Analysis: 

Ryder System, Inc. has been operating in Transportation Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ryder System, Inc. best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ryder System, Inc. Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  $0 Down, No Payments for 100 Days  Tap to apply in seconds! Tap to apply in seconds! 
Ad Copy Text  Get 2019's Best Used Truck Deal. $0 Down and No Payments for 100 days. Act Now, Deal Ends Soon!  We’re hiring Class A Truck Drivers in Wooster. Monday-Friday schedule with possibly 1-2 layovers d...  We’re hiring Class A CDL Truck Drivers in Auburn. Home daily with a schedule of 5 days on and 3 da...
Link Description  Grow Your Fleet Affordably. Browse Our Selection of Used Trucks Today!    
Website Link  campaigns.ryder.com  ryder.com  ryder.com
CTA  LEARN_MORE  APPLY_NOW  APPLY_NOW
Text Word Count 95  174  176
Like 1093  0  0

Ryder System, Inc. Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ryder System, Inc. Top 1 ads got 1093 likes. Ryder System, Inc. uses a sentence with the finishing touch title: “$0 Down, No Payments for 100 Days”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ryder System, Inc. shared 95 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ryder System, Inc. should continue to optimize the ad content.

3.Ryder System, Inc. Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-10-02-2020-01-28  2019-04-22-2019-05-08  2019-05-01-2019-05-08
Landing Page Link  https://campaigns.ryder.com/lp=2083?utm_source=facebook&utm_medium=cpc&utm_content=100DayNoPay&utm_campaign=USED_Display_FB_Prospecting  https://ryder.com/careers   https://ryder.com/careers

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ryder System, Inc. are successful.

Ryder System, Inc. Creative Analysis: 

Ryder System, Inc. placed a Image ad in 2019-10-02-2020-01-28, and got 1093 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ryder System, Inc. Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  Canada
Language  English  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ryder System, Inc. has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ryder System, Inc. Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-10-02-2020-01-28  2019-04-22-2019-05-08  2019-05-01-2019-05-08
During  119 days  17 days 8 days 
Like  1093  0  0
Share  293  1  0
Comment  152  0  0

Advertising effectiveness is a direct manifestation of advertising. Ryder System, Inc. ‘s Top 1 ad received 1093 likes, 293 shares, 152 comments in just 119 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ryder System, Inc., helping Ryder System, Inc. to grasp the ad data more clearly.