Top Ads on Rutgers Athletics

Rutgers Athletics Background Introduction:

The Offical Facebook Page of the Scarlet Knights and the Rutgers Athletic Department #ShowYourR #RURahRah #RutgersRah Follow us on Snapchat � RUAthletics

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Rutgers Athletics has been advertising and marketing on Facebook for many years. And Rutgers Athletics has placed 9 of ads on the Facebook platform in the last month. In the past few years,Rutgers Athletics has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Rutgers Athletics on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Rutgers Athletics. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Rutgers Athletics.

BigSpy

1.Rutgers Athletics Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Rutgers Athletics  Rutgers Athletics  Rutgers Athletics
Page Categories  School Sports Team  School Sports Team  School Sports Team
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Rutgers Athletics Marketing Objectives Analysis: 

Rutgers Athletics has been operating in School Sports Team for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Rutgers Athletics best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Rutgers Athletics Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Rutgers Football  150th Anniversary Season Season Tickets only $99! 
Ad Copy Text  It's the biggest stage in Jersey‼️ Coach Schiano is back - Time to CHOP!  Cheers to the 150th Anniversary Season of Rutgers Football! Enjoy Beer & Wine inside The Birthplac...   It’s a special season and YOU, the students, play a key role. Join us at The Birthplace of Colleg...
Link Description  Family | Trust | Chop  N/A  Be a part of the 150th Anniversary Season
Website Link  www.youtube.com  www.scarletknights.com  rutgersgameday.com
CTA  WATCH_MORE  LEARN_MORE  SHOP_NOW
Text Word Count 76  190  286
Like 68  0  0

Rutgers Athletics Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Rutgers Athletics Top 1 ads got 68 likes. Rutgers Athletics uses a sentence with the finishing touch title: “Rutgers Football”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Rutgers Athletics shared 76 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Rutgers Athletics should continue to optimize the ad content.

3.Rutgers Athletics Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Image
Ad Time   2020-04-08-2020-04-27  2019-04-22-2019-04-25  2019-04-22-2019-04-25
Landing Page Link  https://www.youtube.com/channel/UCa0ZdhLnjuNsfdNtUdjN6nQ?view_as=subscriber  https://scarletknights.com/   http://rutgersgameday.com/student-tickets/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Rutgers Athletics are successful.

Rutgers Athletics Creative Analysis: 

Rutgers Athletics placed a Video ad in 2020-04-08-2020-04-27, and got 68 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Rutgers Athletics Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Rutgers Athletics has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Rutgers Athletics Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-08-2020-04-27  2019-04-22-2019-04-25  2019-04-22-2019-04-25
During  20 days  4 days 4 days 
Like  68  0  0
Share  2  0  0
Comment  6  0  0

Advertising effectiveness is a direct manifestation of advertising. Rutgers Athletics ‘s Top 1 ad received 68 likes, 2 shares, 6 comments in just 20 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Rutgers Athletics, helping Rutgers Athletics to grasp the ad data more clearly.