Top Ads on Rummy-Plus

Rummy-Plus Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Rummy-Plus has been advertising and marketing on Facebook for many years. And Rummy-Plus has placed 112 of ads on the Facebook platform in the last month. In the past few years,Rummy-Plus has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Rummy-Plus on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Rummy-Plus. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Rummy-Plus.

BigSpy

1.Rummy-Plus Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Rummy-Plus  Rummy-Plus  Rummy-Plus
Page Categories  App Page  Games/Toys  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Rummy-Plus Marketing Objectives Analysis: 

Rummy-Plus has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Rummy-Plus best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Rummy-Plus Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  MAKE RUNS & SETS  Free downloads! MAKE RUNS & SETS 
Ad Copy Text  BEST CARD GAME on MOBILE! ♥♠♦♣  Play rummy now win paytm bonus!  BEST CARD GAME on MOBILE! ♥♠♦♣
Link Description  N/A  Login and get up to ₹10 Bonus  N/A
Website Link  itunes.apple.com  game2.bombayroy.com  itunes.apple.com
CTA  PLAY_GAME  DOWNLOAD  PLAY_GAME
Text Word Count 38  32  38
Like 285  244  1

Rummy-Plus Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Rummy-Plus Top 1 ads got 285 likes. Rummy-Plus uses a sentence with the finishing touch title: “MAKE RUNS & SETS”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Rummy-Plus shared 38 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is PLAY_GAME.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Rummy-Plus should continue to optimize the ad content.

3.Rummy-Plus Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-04-13-2020-06-19  2020-06-07-2020-06-18  2020-06-15-2020-06-18
Landing Page Link  http://itunes.apple.com/app/id1068095192  https://game2.bombayroy.com/   http://itunes.apple.com/app/id1068095192

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Rummy-Plus are successful.

Rummy-Plus Creative Analysis: 

Rummy-Plus placed a Video ad in 2020-04-13-2020-06-19, and got 285 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Rummy-Plus Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece,El Salvador,Cambodia...  N/A  Egypt
Language  German  English  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Rummy-Plus has the best conversion in Greece,El Salvador,Cambodia..., and can advertise more in Greece,El Salvador,Cambodia... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Rummy-Plus Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-13-2020-06-19  2020-06-07-2020-06-18  2020-06-15-2020-06-18
During  68 days  12 days 4 days 
Like  285  244  1
Share  12  8  0
Comment  12  13  0

Advertising effectiveness is a direct manifestation of advertising. Rummy-Plus ‘s Top 1 ad received 285 likes, 12 shares, 12 comments in just 68 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Rummy-Plus, helping Rummy-Plus to grasp the ad data more clearly.