Top Ads on Royal Brothers

Royal Brothers Background Introduction:

Royal Brothers is India's Largest & most trusted Self-Ride Bike Rental Service Provider, currently operating in 40+ cities and 3+ countries!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Royal Brothers has been advertising and marketing on Facebook for many years. And Royal Brothers has placed 5 of ads on the Facebook platform in the last month. In the past few years,Royal Brothers has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Royal Brothers on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Royal Brothers. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Royal Brothers.

BigSpy

1.Royal Brothers Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Royal Brothers  Royal Brothers  Royal Brothers
Page Categories  Scooter Rental  Scooter Rental  Scooter Rental
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Royal Brothers Marketing Objectives Analysis: 

Royal Brothers has been operating in Scooter Rental for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Royal Brothers best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Royal Brothers Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Need a monthly bike rental?  RENT A BIKE - FUEL YOUR WANDERLUST Royal Brothers Fuels Your Passion to Ride 
Ad Copy Text  Need a safe way to commute during Corona? Now you can subscribe to a bike/scooter for 1 - 9 months w...  There are almost 20 long weekends in 2020 – why spend them indoors when you can explore the outdoo...  We salute your passion for ????ing. How about we indulge in it together? ???? Biking is the new way...
Link Description  N/A  N/A  N/A
Website Link  www.royalbrothers.com  www.royalbrothers.com  www.royalbrothers.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 340  4126  2125
Like 48  6  41

Royal Brothers Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Royal Brothers Top 1 ads got 48 likes. Royal Brothers uses a sentence with the finishing touch title: “Need a monthly bike rental?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Royal Brothers shared 340 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Royal Brothers should continue to optimize the ad content.

3.Royal Brothers Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-28-2020-06-01  2020-02-13-2020-02-13  2020-02-13-2020-02-13
Landing Page Link  https://www.royalbrothers.com/vizag/bike-rentals/long-term  https://www.royalbrothers.com/   https://www.royalbrothers.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Royal Brothers are successful.

Royal Brothers Creative Analysis: 

Royal Brothers placed a Video ad in 2020-05-28-2020-06-01, and got 48 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Royal Brothers Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Royal Brothers has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Royal Brothers Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-01  2020-02-13-2020-02-13  2020-02-13-2020-02-13
During  5 days  1 days 1 days 
Like  48  6  41
Share  1  0  1
Comment  2  0  0

Advertising effectiveness is a direct manifestation of advertising. Royal Brothers ‘s Top 1 ad received 48 likes, 1 shares, 2 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Royal Brothers, helping Royal Brothers to grasp the ad data more clearly.