Top Ads on Royal Academy of Arts

Royal Academy of Arts Background Introduction:

Run by artists since 1768, we’re celebrating our 250th birthday by opening up like never before. Step inside a new home for art and ideas!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Royal Academy of Arts has been advertising and marketing on Facebook for many years. And Royal Academy of Arts has placed 38 of ads on the Facebook platform in the last month. In the past few years,Royal Academy of Arts has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Royal Academy of Arts on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Royal Academy of Arts. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Royal Academy of Arts.

BigSpy

1.Royal Academy of Arts Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Royal Academy of Arts  Royal Academy of Arts  Royal Academy of Arts
Page Categories  College & University  Art Gallery  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Royal Academy of Arts Marketing Objectives Analysis: 

Royal Academy of Arts has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Royal Academy of Arts best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Royal Academy of Arts Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Royal Academy of Culinary Arts  Royal Academy of Arts Royal Academy of Culinary Arts 
Ad Copy Text  The Royal Academy of Culinary Arts is the first of its kind in the region.  Get a weekly dose of art inspiration straight to your inbox  The Royal Academy of Culinary Arts is the first of its kind in the region.
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  royalacademy.org.uk  www.facebook.com
CTA  LIKE_PAGE  SIGN_UP  LIKE_PAGE
Text Word Count 74  59  74
Like 1155  2371  30

Royal Academy of Arts Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Royal Academy of Arts Top 1 ads got 1155 likes. Royal Academy of Arts uses a sentence with the finishing touch title: “Royal Academy of Culinary Arts”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Royal Academy of Arts shared 74 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Royal Academy of Arts should continue to optimize the ad content.

3.Royal Academy of Arts Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Video
Ad Time   2020-05-06-2020-06-05  2020-04-28-2020-05-27  2020-05-06-2020-05-07
Landing Page Link  https://www.facebook.com/RACAJordan/  http://royalacademy.org.uk/   https://www.facebook.com/RACAJordan/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Royal Academy of Arts are successful.

Royal Academy of Arts Creative Analysis: 

Royal Academy of Arts placed a Video ad in 2020-05-06-2020-06-05, and got 1155 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Royal Academy of Arts Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Palestine  N/A  Jordan
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Royal Academy of Arts has the best conversion in Palestine, and can advertise more in Palestine in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Royal Academy of Arts Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-06-2020-06-05  2020-04-28-2020-05-27  2020-05-06-2020-05-07
During  31 days  30 days 2 days 
Like  1155  2371  30
Share  20  398  1
Comment  15  66  0

Advertising effectiveness is a direct manifestation of advertising. Royal Academy of Arts ‘s Top 1 ad received 1155 likes, 20 shares, 15 comments in just 31 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Royal Academy of Arts, helping Royal Academy of Arts to grasp the ad data more clearly.