Top Ads on Royal Enfield

Royal Enfield Background Introduction:

Official Royal Enfield page on Facebook: Catch latest news, trivia as well as upcoming rides and stay connected to the world of Royal Enfield.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Royal Enfield has been advertising and marketing on Facebook for many years. And Royal Enfield has placed 288 of ads on the Facebook platform in the last month. In the past few years,Royal Enfield has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Royal Enfield on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Royal Enfield. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Royal Enfield.

BigSpy

1.Royal Enfield Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Royal Enfield  Royal Enfield  Royal Enfield
Page Categories  Motor Vehicle Company  Motor Vehicle Company  Motor Vehicle Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Royal Enfield Marketing Objectives Analysis: 

Royal Enfield has been operating in Motor Vehicle Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Royal Enfield best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Royal Enfield Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  IStevans Situmorang  बेमिसाल. हमेशा तैयार. Resilient. Ready. 
Ad Copy Text  DIbangun untuk lebih kuat, memiliki banyak kegunaan dan mampu beradaptasi dengan berbagai kondisi ja...  -  Ride a time-tested heritage. Easier now with down payment starting at Rs.15,000
Link Description  N/A  Live the dream. Ride home on a brand new Royal Enfield motorcycle.  Book a test ride
Website Link  www.facebook.com  www.royalenfield.com  www.royalenfield.com
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 127  116  79
Like 46  6110  4380

Royal Enfield Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Royal Enfield Top 1 ads got 46 likes. Royal Enfield uses a sentence with the finishing touch title: “IStevans Situmorang”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Royal Enfield shared 127 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Royal Enfield should continue to optimize the ad content.

3.Royal Enfield Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-18-2020-06-18  2020-06-09-2020-06-18  2020-05-21-2020-06-17
Landing Page Link  https://www.facebook.com/RoyalEnfieldIndonesia/?_sref_=2318038095164270&refid=7&_ft_=adid.23845148887480455:qid.6839761323744385011:mf_story_key.-8283003078239300573:is_sponsored.1:ei.AI@AQLqLF3USdTwz4ZYknrr2ZwCD1OlFsDC2fJ-eKYkvYqg2hRIzRo9z33io9KHQ0ACXRttY6mpHTqpgyC57wQNRpy7:top_level_post_id.2318038098497603:content_owner_id_new.1436414356659986:page_id.1436414356659986:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592506031:filter.h_nor:tds_flgs.3:actrs.1436414356659986:page_insights.%7B%221436414356659986%22:%7B%22page_id%22:1436414356659986,%22page_id_type%22:%22page%22,%22actor_id%22:1436414356659986,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592241619,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2318038098497603%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1436414356659986,%22page_id%22:1436414356659986,%22post_id%22:2318038098497603,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  https://www.royalenfield.com/in/hi/finance/?utm_source=facebook&utm_medium=social&utm_campaign=AO_IN_MC_Traffic_June20&utm_content=WC_SA_Group25_SA_Bullet_Hindi(Language)-copy   https://www.royalenfield.com/in/en/financepage-india/?utm_source=facebook&utm_medium=social&utm_campaign=AO_IN_MC_Traffic_May20&utm_content=WC_SA_Comp_CRA_Bullet_1&fbclid=IwAR2Lq6Pgo3Pvx5iQwaYih_FmsjOSrHl97h3eHaGRu3fH_VPUjeDqnD7v424

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Royal Enfield are successful.

Royal Enfield Creative Analysis: 

Royal Enfield placed a Image ad in 2020-06-18-2020-06-18, and got 46 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Royal Enfield Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  India,United States
Language  N/A  English  Estonian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Royal Enfield has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Royal Enfield Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-18  2020-06-09-2020-06-18  2020-05-21-2020-06-17
During  1 days  10 days 28 days 
Like  46  6110  4380
Share  0  190  94
Comment  0  157  77

Advertising effectiveness is a direct manifestation of advertising. Royal Enfield ‘s Top 1 ad received 46 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Royal Enfield, helping Royal Enfield to grasp the ad data more clearly.