Top Ads on Royal Family

Royal Family Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Royal Family has been advertising and marketing on Facebook for many years. And Royal Family has placed 78 of ads on the Facebook platform in the last month. In the past few years,Royal Family has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Royal Family on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Royal Family. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Royal Family.


1.Royal Family Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Royal Family  Royal Family  Royal Family
Page Categories  Pet Service  Personal Blog  Health & Wellness Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Royal Family Marketing Objectives Analysis: 

Royal Family has been operating in Pet Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Royal Family best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Royal Family Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  คุณอยากให้น้องหมาน้องแมว อยู่กับคุณไปนานแค่ไหน?  The Queen | The Royal Family Royal Family Group 
Ad Copy Text  เพราะจุดเริ่มต้นสำคัญที่สุด ดูแลน้...  Where do they get their money ...  undefined
Link Description  N/A  The Queen, The Duke of Edinburgh, The Prince of Wales, The Duchess of Cornwall, The Duke and Duchess of Cambridge, Lady Jane Fellowes, Lady Sarah McCorquodale and Earl Spencer were informed and delighted with the news of Archie’s birth.  Royal Family Holding
Website Link
Text Word Count 473  33  9
Like 69  23  221

Royal Family Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Royal Family Top 1 ads got 69 likes. Royal Family uses a sentence with the finishing touch title: “คุณอยากให้น้องหมาน้องแมว อยู่กับคุณไปนานแค่ไหน?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Royal Family shared 473 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Royal Family should continue to optimize the ad content.

3.Royal Family Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-17-2020-06-17  2020-04-01-2020-05-24  2020-05-18-2020-05-19
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Royal Family are successful.

Royal Family Creative Analysis: 

Royal Family placed a Video ad in 2020-06-17-2020-06-17, and got 69 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Royal Family Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  N/A  Tunisia
Language  Thai  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Royal Family has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Royal Family Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-17  2020-04-01-2020-05-24  2020-05-18-2020-05-19
During  1 days  54 days 2 days 
Like  69  23  221
Share  39  4  0
Comment  2  11  5

Advertising effectiveness is a direct manifestation of advertising. Royal Family ‘s Top 1 ad received 69 likes, 39 shares, 2 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Royal Family, helping Royal Family to grasp the ad data more clearly.