Top Ads on Rovus Romania

Rovus Romania Background Introduction:

Rovus - Pentru o viață mai ușoara. Rovus® este brandul care iți oferă soluții de curățenie, aparate de incălzit/racit + multe altele

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Rovus Romania has been advertising and marketing on Facebook for many years. And Rovus Romania has placed 49 of ads on the Facebook platform in the last month. In the past few years,Rovus Romania has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Rovus Romania on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Rovus Romania. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Rovus Romania.

BigSpy

1.Rovus Romania Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Rovus Romania  Rovus Romania  Rovus Romania
Page Categories  Household Supplies  Household Supplies  Household Supplies
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Rovus Romania Marketing Objectives Analysis: 

Rovus Romania has been operating in Household Supplies for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Rovus Romania best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Rovus Romania Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline   Aer rece si curat oriunde te-ai afla!   Pret: 149 lei Bucura-te de aer rece si curat Oriunde te-ai afla! 
Ad Copy Text  ❄ Rovus Arctic Air Ultra: racitor, umidificator si purificator de aer intr-un singur dispozitiv! ...   NOU: Desfundatorul Rovus Drain Blitz - Solutia Eficienta si Rapida impotriva celor mai mari problem...  ❄ Rovus Arctic Air Ultra: racitor, umidificator si purificator de aer intr-un singur dispozitiv! ...
Link Description   Potrivit in orice loc: acasa, la birou, in camin, in camping, la hotel  Pompa de aer este ideala si pentru rotile de bicicleta.   Potrivit in orice loc: acasa, la birou, in camin, in camping, la hotel
Website Link  links.rovus.ro  links.rovus.ro  links.rovus.ro
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 286  398  286
Like 76  5  53

Rovus Romania Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Rovus Romania Top 1 ads got 76 likes. Rovus Romania uses a sentence with the finishing touch title: “ Aer rece si curat oriunde te-ai afla!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Rovus Romania shared 286 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Rovus Romania should continue to optimize the ad content.

3.Rovus Romania Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-11-2020-06-16  2020-06-05-2020-06-15  2020-05-28-2020-06-15
Landing Page Link  https://www.rovus.ro/rovus-arctic-air-ultra?med=social&cex=20163811&src=ro_new-produc_rov-artic-air-ultra_social_sa_facebook&referrer=facebook_social_20163811&utm_term=no-cluster&utm_source=facebook&utm_medium=social&utm_campaign=new-produc_rov-artic-air-ultra&utm_content=INT_RO_ROV_Arctic_ultra_awareness_w_ad_sa_20163811  https://www.rovus.ro/rovus-drain-blitz?med=social&cex=20158583&src=ro_new-produc_rov-drain-blitz_social_sa_facebook&referrer=facebook_social_20158583&utm_term=no-cluster&utm_source=facebook&utm_medium=social&utm_campaign=new-produc_rov-drain-blitz&utm_content=RO_-_RV_Drain_Blitz_8-28_06_2020_REM_sa_20158583   https://www.rovus.ro/rovus-arctic-air-ultra?med=social&cex=20152980&src=ro_new-produc_rov-artic-air-ultra_social_sa_facebook&referrer=facebook_social_20152980&utm_term=no-cluster&utm_source=facebook&utm_medium=social&utm_campaign=new-produc_rov-artic-air-ultra&utm_content=RO_-_RV_Arctic_Air_Ultra_from_1_June_2020_REM_sa_20152980

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Rovus Romania are successful.

Rovus Romania Creative Analysis: 

Rovus Romania placed a Image ad in 2020-06-11-2020-06-16, and got 76 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Rovus Romania Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  Romania  Romania
Language  English  Romanian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Rovus Romania has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Rovus Romania Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-16  2020-06-05-2020-06-15  2020-05-28-2020-06-15
During  6 days  11 days 19 days 
Like  76  5  53
Share  16  1  18
Comment  16  2  10

Advertising effectiveness is a direct manifestation of advertising. Rovus Romania ‘s Top 1 ad received 76 likes, 16 shares, 16 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Rovus Romania, helping Rovus Romania to grasp the ad data more clearly.