Top Ads on Rover.com

Rover.com Background Introduction:

Connecting pet parents with the nation’s largest network of 5-star pet sitters and dog walkers. Get $20 off your first booking w/ code Save20offRover.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Rover.com has been advertising and marketing on Facebook for many years. And Rover.com has placed 45 of ads on the Facebook platform in the last month. In the past few years,Rover.com has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Rover.com on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Rover.com. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Rover.com.

BigSpy

1.Rover.com Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Rover.com  Rover.com  Rover.com
Page Categories  Pet Sitter  Pet Sitter  Pet Sitter
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Rover.com Marketing Objectives Analysis: 

Rover.com has been operating in Pet Sitter for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Rover.com best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Rover.com Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Can You Spot the Leopard in This Viral Photo?  Loving dog sitters The 11 Least Affectionate Dog Breeds 
Ad Copy Text  Comment when you spot the leopard in this photo (but don't give it away!)  Leaving your pup behind when you travel can be nerve-wracking—but it doesn’t have to be. Book a ...  These independent dogs would rather have a job than a cuddle.
Link Description  Can you spot the famously spotted cat in this photo? The striking coat pattern of...  Loving care for dogs & cats  Some dogs just love a cuddle, while others want more space. Does this make them...
Website Link  bit.ly  rover.com  bit.ly
CTA    BOOK_TRAVEL  
Text Word Count 73  243  61
Like 18806  5  19453

Rover.com Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Rover.com Top 1 ads got 18806 likes. Rover.com uses a sentence with the finishing touch title: “Can You Spot the Leopard in This Viral Photo?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Rover.com shared 73 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Rover.com should continue to optimize the ad content.

3.Rover.com Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-10-02-2020-03-12  2020-02-27-2020-02-27  2019-08-07-2020-02-10
Landing Page Link  https://www.rover.com/blog/spot-the-leopard/?utm_source=facebook&utm_medium=social&utm_campaign=100934726  https://rover.com/search   https://www.rover.com/blog/least-affectionate-dog-breeds/?utm_medium=social&utm_source=facebook&utm_campaign=100934726

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Rover.com are successful.

Rover.com Creative Analysis: 

Rover.com placed a Image ad in 2019-10-02-2020-03-12, and got 18806 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Rover.com Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Rover.com has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Rover.com Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-10-02-2020-03-12  2020-02-27-2020-02-27  2019-08-07-2020-02-10
During  163 days  1 days 188 days 
Like  18806  5  19453
Share  8180  1  5725
Comment  6593  1  4106

Advertising effectiveness is a direct manifestation of advertising. Rover.com ‘s Top 1 ad received 18806 likes, 8180 shares, 6593 comments in just 163 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Rover.com, helping Rover.com to grasp the ad data more clearly.