Top Ads on Rouje

Rouje Background Introduction:

Rouje by Jeanne Damas

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Rouje has been advertising and marketing on Facebook for many years. And Rouje has placed 394 of ads on the Facebook platform in the last month. In the past few years,Rouje has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Rouje on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Rouje. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Rouje.

BigSpy

1.Rouje Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Rouje  Rouje  Rouje
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Rouje Marketing Objectives Analysis: 

Rouje has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Rouje best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Rouje Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Looking at summer, straight in the eyes.  Back by popular demand Livraison offerte dès 250€ d'achat. 
Ad Copy Text  This season, Rouje partnered with the French glasses brand Jimmy Fairly to design its sunglasses. Ou...  Made in Italy, Nono’s cousin is soft, fuzzy... And irrésistible, in pastel gingham! Pink or almon...  Vous aviez repéré quelque chose, non ? Le vestiaire féminin de Rouje n'attend que vous.
Link Description  Free delivery for order over $250  Free delivery for order over $250  N/A
Website Link  www.rouje.com  www.rouje.com  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 227  180  92
Like 0  0  17

Rouje Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Rouje Top 1 ads got 0 likes. Rouje uses a sentence with the finishing touch title: “Looking at summer, straight in the eyes.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Rouje shared 227 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Rouje should continue to optimize the ad content.

3.Rouje Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-05-2020-06-08  2020-06-02-2020-06-03  2020-05-19-2020-05-27
Landing Page Link  https://www.rouje.com/rouje-jimmy-fairly?utm_source=SOCIAL_ADS&utm_medium=CLASSIQUE&utm_campaign=SOCIAL_INTER3_TARG&utm_content=P336+%7C+Jimmy+Fairly+%7C+EN  https://www.rouje.com/e-shop/selections/back-in-stock.html?utm_source=SOCIAL_ADS&utm_medium=CLASSIQUE&utm_campaign=SOCIAL_INTER3_TARG&utm_content=P331+%7C+Back+in+stock+%7C+0620   https://www.facebook.com/roujejeannedamas/?_sref_=2810101879221677&refid=7&_ft_=adid.6204511220288:qid.6831574205407175374:mf_story_key.4428596830207638783:is_sponsored.1:ei.AI@AQKTwVGBjrgFfn1usFP4cocAHvEVUBGyccvDq90R6I63cx7CqcmaiI-mtp-418apnXOmjRwDqksbnj9Sh6Ph5bHp:top_level_post_id.2810101885888343:content_owner_id_new.1722078338024042:call_to_action_type.LEARN_MORE:page_id.1722078338024042:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1590599818:filter.h_nor:tds_flgs.3:actrs.1722078338024042:page_insights.%7B%221722078338024042%22:%7B%22page_id%22:1722078338024042,%22page_id_type%22:%22page%22,%22actor_id%22:1722078338024042,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1589986087,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2810101885888343%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1722078338024042,%22page_id%22:1722078338024042,%22post_id%22:2810101885888343,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Rouje are successful.

Rouje Creative Analysis: 

Rouje placed a Image ad in 2020-06-05-2020-06-08, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Rouje Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Portugal  Portugal  N/A
Language  Danish  Danish  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Rouje has the best conversion in Portugal, and can advertise more in Portugal in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Rouje Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-08  2020-06-02-2020-06-03  2020-05-19-2020-05-27
During  4 days  2 days 9 days 
Like  0  0  17
Share  0  0  1
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Rouje ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Rouje, helping Rouje to grasp the ad data more clearly.