Top Ads on Rough Country

Rough Country Background Introduction:

Rough Country provides lift kits and off-road products consumers are looking for by focusing on consumer satisfaction, ease of installation, ride quality, and value. http://www.roughcountry.com/ 1-800-222-7023

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Rough Country has been advertising and marketing on Facebook for many years. And Rough Country has placed 108 of ads on the Facebook platform in the last month. In the past few years,Rough Country has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Rough Country on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Rough Country. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Rough Country.

BigSpy

1.Rough Country Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Rough Country  Rough Country  Rough Country
Page Categories  Automotive Parts Store  Automotive Parts Store  Automotive Parts Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  magento  magento

Rough Country Marketing Objectives Analysis: 

Rough Country has been operating in Automotive Parts Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Rough Country best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Rough Country Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  DRL LED Light Bars by Rough Country  Rough Country Rough Country 
Ad Copy Text  Rough Country's DRL Light Bars feature a strip of LEDs designed to illuminate similar to the daytime...  Obliterate off-road obstacles with unbeatable protection for the underside of your Jeep.  no setting
Link Description  N/A  N/A  N/A
Website Link  www.roughcountry.com  www.roughcountry.com  www.roughcountry.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 557  89  0
Like 3740  4543  0

Rough Country Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Rough Country Top 1 ads got 3740 likes. Rough Country uses a sentence with the finishing touch title: “DRL LED Light Bars by Rough Country”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Rough Country shared 557 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Rough Country should continue to optimize the ad content.

3.Rough Country Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2018-08-14-2020-06-15  2019-05-22-2020-06-15  2017-01-30-2020-06-14
Landing Page Link  https://www.roughcountry.com/catalogsearch/result/?cat=0&q=DRL&fbclid=IwAR0XL34vkKTDzBv1FJjur6BGldICxOzrP7UeYBQb2Jlj1ZxjNEUI3H2A6to  https://www.roughcountry.com/amfinder?cat=123&find=2018-jeep-wrangler-jk-unlimited-4wd-282452&product_list_limit=all&product_list_order=price&sid=EfYtsMcEzY&product_list_dir=desc&fbclid=IwAR2MyuVqhWZWGcmapMegZ0ot77Iwmb6YtYYOwjhJXp1dcfzwvanUF9_jszI   http://www.roughcountry.com/winches-and-accessories/electric-winches.html

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Rough Country are successful.

Rough Country Creative Analysis: 

Rough Country placed a Video ad in 2018-08-14-2020-06-15, and got 3740 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Rough Country Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United States,Guinea,Austria...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Rough Country has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Rough Country Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2018-08-14-2020-06-15  2019-05-22-2020-06-15  2017-01-30-2020-06-14
During  672 days  391 days 1232 days 
Like  3740  4543  0
Share  451  238  0
Comment  200  160  0

Advertising effectiveness is a direct manifestation of advertising. Rough Country ‘s Top 1 ad received 3740 likes, 451 shares, 200 comments in just 672 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Rough Country, helping Rough Country to grasp the ad data more clearly.