Top Ads on Rothy's
Rothy's Background Introduction:
Stylish, sustainable, machine-washable shoes meant for women on the go. Meet your new best friend. #RothysInTheWild
Rothy's has been advertising and marketing on Facebook for many years. And Rothy's has placed 132 of ads on the Facebook platform in the last month. In the past few years,Rothy's has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Rothy's on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Rothy's. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Rothy's.
1.Rothy's Top 3 Ads Basic Understanding
|Page Categories||Footwear Store||Footwear Store||Footwear Store|
Rothy's Marketing Objectives Analysis:
Rothy's has been operating in Footwear Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Rothy's best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Rothy's Top 3 Ads Content Display
|Ad Headline||The go-to gift for every occasion.||Rothy's||Free shipping and returns.|
|Ad Copy Text||Finding the perfect present for the woman in your life just got easier.||What's comfy, washable and endlessly chic? Rothy's shoes.||Rothy’s shoes are made to be washable so you can look stylish no matter what life throws your way.|
|Link Description||Free shipping and returns.||N/A||N/A|
|Text Word Count||71||57||100|
Rothy's Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Rothy's Top 1 ads got 1 likes. Rothy's uses a sentence with the finishing touch title: “The go-to gift for every occasion.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Rothy's shared 71 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Rothy's should continue to optimize the ad content.
3.Rothy's Top 3 Ads Creative Selection
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Rothy's are successful.
Rothy's Creative Analysis:
Rothy's placed a Video ad in 2020-06-10-2020-06-18, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Rothy's Top 3 Ads Audience Analysis:
|Country||United States||United States||United States|
Rothy's has the best conversion in United States, and can advertise more in United States in the future.
5.Rothy's Top 3 Ads Performance Display
|During||9 days||34 days||33 days|
Advertising effectiveness is a direct manifestation of advertising. Rothy's ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 9 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Rothy's, helping Rothy's to grasp the ad data more clearly.