Top Ads on Rotana

Rotana Background Introduction:

Rotana currently manages a portfolio of over 65 properties throughout the Middle East, Africa, Eastern Europe and Turkey. Learn more: www.rotana.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Rotana has been advertising and marketing on Facebook for many years. And Rotana has placed 420 of ads on the Facebook platform in the last month. In the past few years,Rotana has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Rotana on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Rotana. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Rotana.

BigSpy

1.Rotana Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Rotana  Rotana  Rotana
Page Categories  TV Channel  Health/Beauty  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Rotana Marketing Objectives Analysis: 

Rotana has been operating in TV Channel for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Rotana best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Rotana Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  مسلسل الحب جنون  תמונות מהפוסט של ‏‎Rotana cosmetics‎‏ Photos from Rotana Shopping Amman's post 
Ad Copy Text  -  -  تألق بعنوان الأناقه الأمثل " روتانا " اقوى العروض المقد...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  WATCH_MORE    MESSAGE_PAGE
Text Word Count 189  169  484
Like 2343  225  157

Rotana Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Rotana Top 1 ads got 2343 likes. Rotana uses a sentence with the finishing touch title: “مسلسل الحب جنون”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Rotana shared 189 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Rotana should continue to optimize the ad content.

3.Rotana Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-05-06-2020-06-14  2020-06-13-2020-06-14  2020-06-09-2020-06-14
Landing Page Link  https://www.facebook.com/RotanaDramaTV/playlist/253232715862451/  https://www.facebook.com/Rotana.cosmetics/?refid=28&_ft_=adid.6200371881368:qid.6838166666605733037:mf_story_key.-4809187434386536165:is_sponsored.1:ei.AI@AQIgdIA3LRx7noCBMrre2wwBYN6BuhfZxW06EFVUgi62JogxH3saRXTizlq3dHY5HVwNG2CVnzpjU-NIn3LWGgJl:top_level_post_id.2935803103121388:content_owner_id_new.287789991256059:page_id.287789991256059:src.22:photo_attachments_list.%5B2935800579788307,2935800816454950,2935800933121605,2935801123121586%5D:photo_id.2935800579788307:story_location.5:story_attachment_style.album:view_time.1592134430:filter.h_nor:tds_flgs.3:actrs.287789991256059:page_insights.%7B%22287789991256059%22:%7B%22page_id%22:287789991256059,%22page_id_type%22:%22page%22,%22actor_id%22:287789991256059,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592078619,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2935803103121388%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:287789991256059,%22page_id%22:287789991256059,%22post_id%22:2935803103121388,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.facebook.com/721375658317183/posts/970199560101457/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Rotana are successful.

Rotana Creative Analysis: 

Rotana placed a Video ad in 2020-05-06-2020-06-14, and got 2343 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Rotana Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Tunisia,Morocco,Algeria...  N/A  N/A
Language  Arabic  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Rotana has the best conversion in Tunisia,Morocco,Algeria..., and can advertise more in Tunisia,Morocco,Algeria... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Rotana Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-06-2020-06-14  2020-06-13-2020-06-14  2020-06-09-2020-06-14
During  40 days  2 days 6 days 
Like  2343  225  157
Share  122  0  4
Comment  55  0  33

Advertising effectiveness is a direct manifestation of advertising. Rotana ‘s Top 1 ad received 2343 likes, 122 shares, 55 comments in just 40 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Rotana, helping Rotana to grasp the ad data more clearly.