Top Ads on Rota Sul Adventure

Rota Sul Adventure Background Introduction:

Rota Sul Adventure - Trips de bike, Rafting e trekking

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Rota Sul Adventure has been advertising and marketing on Facebook for many years. And Rota Sul Adventure has placed 9 of ads on the Facebook platform in the last month. In the past few years,Rota Sul Adventure has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Rota Sul Adventure on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Rota Sul Adventure. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Rota Sul Adventure.

BigSpy

1.Rota Sul Adventure Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Rota Sul Adventure  Rota Sul Adventure  Rota Sul Adventure
Page Categories  Outdoor Recreation  Outdoor Recreation  Outdoor Recreation
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Rota Sul Adventure Marketing Objectives Analysis: 

Rota Sul Adventure has been operating in Outdoor Recreation for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Rota Sul Adventure best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Rota Sul Adventure Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Rota Sul Adventure  Rota Sul Adventure Rota Sul Adventure 
Ad Copy Text   Bariloche, 07/04/2019 ㅤ Confira nossas trips: bitly.com/próximas-aventuras  Um paraíso natural feito de muito verde com suas matas nativas será desbravado nesta caminhada. Lo...   Com categorias entre 5 e 42km, a maior maratona do Uruguai tem como cenário de fundo as principais...
Link Description   Bariloche, 07/04/2019 ㅤ Confira nossas trips: bitly.com/próximas-aventuras  Um paraíso natural feito de muito verde com suas matas nativas será desbravado nesta caminhada. Localizada entre Riozinho, Caraá e Barra do Ouro, visitaremos uma Reserva Indígena Guaranis, que vive ainda de forma praticamente isolada e primitiva. ㅤ 1 e 2 de junho ▶ Converse no nosso evento: bit.ly/caminhadadosíndios-fb Detalhes: bit.ly/caminhadadosíndios Mais informações: bit.ly/caminhadadosíndios-zap   Com categorias entre 5 e 42km, a maior maratona do Uruguai tem como cenário de fundo as principais e mais luxuosas praias da América Latina. ㅤ Neste evento, teremos duas opções de pacotes: ➡ Com 3 dias de viagem: bit.ly/maratonapunta-short ➡ Com 4 dias de viagem: bit.ly/maratonapunta-extended ㅤ ▶ Converse no nosso evento: bit.ly/maratonapunta-fb Mais informações no WhatsApp: bit.ly/Punta-zap
Website Link  www.facebook.com  api.whatsapp.com  api.whatsapp.com
CTA  MESSAGE_PAGE  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 79  420  413
Like 1  7  0

Rota Sul Adventure Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Rota Sul Adventure Top 1 ads got 1 likes. Rota Sul Adventure uses a sentence with the finishing touch title: “Rota Sul Adventure”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Rota Sul Adventure shared 79 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is MESSAGE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Rota Sul Adventure should continue to optimize the ad content.

3.Rota Sul Adventure Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-21-2019-04-26  2019-04-10-2019-04-26  2019-04-17-2019-04-26
Landing Page Link  https://www.facebook.com/rotasuladventure/photos/a.348037298573581/2445340465509910/?type=3  https://api.whatsapp.com/send?1=pt_BR&phone=5551981992309&text=Ol%C3%A1!%20Vi%20um%20an%C3%BAncio%20sobre%20a%20Caminhada%20dos%20%C3%8Dndios%20e%20gostaria%20de%20mais%20informa%C3%A7%C3%B5es!%0A   https://api.whatsapp.com/send?1=pt_BR&phone=5551981992309&text=Ol%C3%A1!%20Vi%20um%20an%C3%BAncio%20sobre%20a%20Maratona%20de%20Punta%20e%20gostaria%20de%20mais%20informa%C3%A7%C3%B5es!%0A

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Rota Sul Adventure are successful.

Rota Sul Adventure Creative Analysis: 

Rota Sul Adventure placed a Image ad in 2019-04-21-2019-04-26, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Rota Sul Adventure Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  Brazil
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Rota Sul Adventure has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Rota Sul Adventure Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-21-2019-04-26  2019-04-10-2019-04-26  2019-04-17-2019-04-26
During  6 days  17 days 10 days 
Like  1  7  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Rota Sul Adventure ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Rota Sul Adventure, helping Rota Sul Adventure to grasp the ad data more clearly.