Top Ads on Rossmann Polska

Rossmann Polska Background Introduction:

Witamy na oficjalnym profilu drogerii Rossmann! Bądź z nami, a świat kosmetyków odkryje przed Tobą wszystkie tajemnice.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Rossmann Polska has been advertising and marketing on Facebook for many years. And Rossmann Polska has placed 87 of ads on the Facebook platform in the last month. In the past few years,Rossmann Polska has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Rossmann Polska on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Rossmann Polska. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Rossmann Polska.

BigSpy

1.Rossmann Polska Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Rossmann Polska  Rossmann Polska  Rossmann Polska
Page Categories  Beauty Supply Store  Beauty Supply Store  Beauty Supply Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Rossmann Polska Marketing Objectives Analysis: 

Rossmann Polska has been operating in Beauty Supply Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Rossmann Polska best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Rossmann Polska Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ćwicz zakupy z Listą +  Miejsce, które inspiruje Rossmann Polska 
Ad Copy Text  -  Otwieramy się dla Ciebie na nowo… w łódzkiej Manufakturze ☺️ Od teraz to nie tylko drogeria...  Zafunduj swoim kosmykom odrobinę luksusu i wypróbuj kosmetyki z serii Isana Professional ❤️ Ol...
Link Description  Sprawdź >  Sprawdź >  N/A
Website Link  www.rossmann.pl  www.rossmann.pl  www.rossmann.pl
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 387  629  247
Like 136  82  95

Rossmann Polska Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Rossmann Polska Top 1 ads got 136 likes. Rossmann Polska uses a sentence with the finishing touch title: “Ćwicz zakupy z Listą +”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Rossmann Polska shared 387 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Rossmann Polska should continue to optimize the ad content.

3.Rossmann Polska Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Carousel
Ad Time   2020-06-11-2020-06-18  2020-06-11-2020-06-18  2020-05-27-2020-06-17
Landing Page Link  https://www.rossmann.pl/aplikacja-rossmann  https://www.rossmann.pl/inspiracja/Rossmann-w-Manufakturze-czyli-drogeria-przysz%C5%82o%C5%9Bci,1823?fbclid=IwAR2UoP8VsjTSmpl8NT2quJYQhKbyrlG0L88X74Tm4r5Vc7HKe8zXYHfGtkk   https://www.rossmann.pl/produkty?campaign=pielegnacja-wlosow&Statuses=ADB7877C-4E6E-40C6-B197-7B9191C0376D

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Rossmann Polska are successful.

Rossmann Polska Creative Analysis: 

Rossmann Polska placed a Video ad in 2020-06-11-2020-06-18, and got 136 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Rossmann Polska Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland  N/A  Poland
Language  Polish  Polish  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Rossmann Polska has the best conversion in Poland, and can advertise more in Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Rossmann Polska Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-18  2020-06-11-2020-06-18  2020-05-27-2020-06-17
During  8 days  8 days 22 days 
Like  136  82  95
Share  95  7  3
Comment  29  18  0

Advertising effectiveness is a direct manifestation of advertising. Rossmann Polska ‘s Top 1 ad received 136 likes, 95 shares, 29 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Rossmann Polska, helping Rossmann Polska to grasp the ad data more clearly.