Top Ads on Ross Dress for Less

Ross Dress for Less Background Introduction:

The best brands, the latest fashions for family and home—all at 20% to 60% off department store prices.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ross Dress for Less has been advertising and marketing on Facebook for many years. And Ross Dress for Less has placed 30 of ads on the Facebook platform in the last month. In the past few years,Ross Dress for Less has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ross Dress for Less on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ross Dress for Less. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ross Dress for Less.

BigSpy

1.Ross Dress for Less Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ross Dress for Less  Ross Dress for Less  Ross Dress for Less
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Ross Dress for Less Marketing Objectives Analysis: 

Ross Dress for Less has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ross Dress for Less best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ross Dress for Less Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos de la publication de Ross Dress for Less  Ross Dress for Less Photos from Ross Dress for Less's post 
Ad Copy Text  Decora su hogar con precios maravillosos. ( credit: lahlah_land_home_decor, @cozyhomebymuroj, @glam...  Instant refresh! Our woven planters and faux plants bring the outside in, for less.  Cree un ambiente único con estos #yesforless precios. ( credito: @inspiringlyinteriors, @eleanor_...
Link Description  N/A  Instant refresh! Our woven planters and faux plants bring the outside in, for less.  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 147  83  173
Like 1257  629  153

Ross Dress for Less Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ross Dress for Less Top 1 ads got 1257 likes. Ross Dress for Less uses a sentence with the finishing touch title: “Photos de la publication de Ross Dress for Less”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ross Dress for Less shared 147 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ross Dress for Less should continue to optimize the ad content.

3.Ross Dress for Less Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-22-2020-02-24  2020-02-20-2020-02-20  2020-02-14-2020-02-16
Landing Page Link  https://www.facebook.com/RossDressforLess/?refid=28&_ft_=adid.6164445262238:qid.6796226899374199281:mf_story_key.5249634495332139968:is_sponsored.1:ei.AI@AQJnsGhO94E4Ujzuch75RzTywOoNvhQTTm-9oyk4tiEoslu28ibcL0qMmo9JIwJWNjxI7eMSBlDZDgzKZ2v2ASlS:top_level_post_id.10158393103334701:content_owner_id_new.97935209700:page_id.97935209700:src.22:photo_attachments_list.%5B10158393101264701,10158393101364701,10158393101259701,10158393101219701%5D:story_location.5:story_attachment_style.album:view_time.1582369716:filter.h_nor:tds_flgs.3:actrs.97935209700:page_insights.%7B%2297935209700%22:%7B%22page_id%22:97935209700,%22actor_id%22:97935209700,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1582136993,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10158393103334701%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:97935209700,%22page_id%22:97935209700,%22post_id%22:10158393103334701,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://www.facebook.com/97935209700/posts/10158273807374701/   https://www.facebook.com/97935209700/posts/10158374696789701/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ross Dress for Less are successful.

Ross Dress for Less Creative Analysis: 

Ross Dress for Less placed a Image ad in 2020-02-22-2020-02-24, and got 1257 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ross Dress for Less Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  French  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ross Dress for Less has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ross Dress for Less Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-22-2020-02-24  2020-02-20-2020-02-20  2020-02-14-2020-02-16
During  3 days  1 days 3 days 
Like  1257  629  153
Share  63  21  13
Comment  18  15  1

Advertising effectiveness is a direct manifestation of advertising. Ross Dress for Less ‘s Top 1 ad received 1257 likes, 63 shares, 18 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ross Dress for Less, helping Ross Dress for Less to grasp the ad data more clearly.