Top Ads on Roosvall's

Roosvall's Background Introduction:

The cornerstone for Restaurants Roosvall’s philosophy is to take and combine the best of the two countries that have shaped us Sweden & Spain

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Roosvall's has been advertising and marketing on Facebook for many years. And Roosvall's has placed 5 of ads on the Facebook platform in the last month. In the past few years,Roosvall's has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Roosvall's on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Roosvall's. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Roosvall's.


1.Roosvall's Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Roosvall's  Roosvall's  Roosvall's
Page Categories  Scandinavian Restaurant  Scandinavian Restaurant  Scandinavian Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Roosvall's Marketing Objectives Analysis: 

Roosvall's has been operating in Scandinavian Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Roosvall's best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Roosvall's Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Varför inte en lunch på Roosvall's i veckan ?  Smaka på vår fantastiska salladsbuffe på Roosvall’s : Roosvall's 
Ad Copy Text  Varför inte en lunch på Roosvall's i veckan ? Boka gärna bord Måndag :21 April Grillad kyckli...  Tisdagar på Roosvall’s : Vi bjuder ALLA på "Hemgjord paj av olika slag, denna gång en fantastis...  Räkfrossa på Roosvall’s! Missa inte Roosvall’s RÄKFROSSA på Torsdag 11 April i Torrevieja....
Link Description  N/A  N/A  Scandinavian Restaurant
Website Link
Text Word Count 1437  681  1035
Like 37  6  8

Roosvall's Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Roosvall's Top 1 ads got 37 likes. Roosvall's uses a sentence with the finishing touch title: “Varför inte en lunch på Roosvall's i veckan ?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Roosvall's shared 1437 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Roosvall's should continue to optimize the ad content.

3.Roosvall's Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2019-04-19-2019-04-22  2019-04-08-2019-04-09  2019-04-08-2019-04-09
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Roosvall's are successful.

Roosvall's Creative Analysis: 

Roosvall's placed a Video ad in 2019-04-19-2019-04-22, and got 37 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Roosvall's Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Spain  Spain  Spain
Language  Swedish  Swedish  Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Roosvall's has the best conversion in Spain, and can advertise more in Spain in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Roosvall's Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-19-2019-04-22  2019-04-08-2019-04-09  2019-04-08-2019-04-09
During  4 days  2 days 2 days 
Like  37  6  8
Share  31  18  1
Comment  5  0  0

Advertising effectiveness is a direct manifestation of advertising. Roosvall's ‘s Top 1 ad received 37 likes, 31 shares, 5 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Roosvall's, helping Roosvall's to grasp the ad data more clearly.