Top Ads on Roku LATAM

Roku LATAM Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Roku LATAM has been advertising and marketing on Facebook for many years. And Roku LATAM has placed 3 of ads on the Facebook platform in the last month. In the past few years,Roku LATAM has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Roku LATAM on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Roku LATAM. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Roku LATAM.

BigSpy

1.Roku LATAM Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Roku LATAM  Roku LATAM  Roku LATAM
Page Categories  TV  TV  TV
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  magento

Roku LATAM Marketing Objectives Analysis: 

Roku LATAM has been operating in TV for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Roku LATAM best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Roku LATAM Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Compra en Lider tu Roku  Roku: Streaming para todos, disponible en Max Roku: Streaming para todos, disponible en La Curacao. 
Ad Copy Text  Accede a más de 100.000 series y películas en miles de canales gratuitos o pagos.  El mejor regalo de Navidad para la familia es un Roku. Tendrás acceso a más de 100.000 películas ...  El mejor regalo de Navidad para la familia es un Roku. Tendrás acceso a más de 100.000 películas ...
Link Description  Roku, Streaming para todos  N/A  La Curacao Online El Salvador ofrece lo último en electrónica, muebles, camas y electrodomésticos! Compra hoy mismo, para vivir mejor!
Website Link  www.lider.cl  www.max.com.gt  www.lacuracaonline.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 84  214  214
Like 0  26  44

Roku LATAM Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Roku LATAM Top 1 ads got 0 likes. Roku LATAM uses a sentence with the finishing touch title: “Compra en Lider tu Roku”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Roku LATAM shared 84 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Roku LATAM should continue to optimize the ad content.

3.Roku LATAM Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Image
Ad Time   2020-06-12-2020-06-14  2019-12-19-2019-12-22  2019-12-19-2019-12-21
Landing Page Link  https://www.lider.cl/catalogo/search?query=roku&utm_source=facebook&utm_medium=cpc&utm_campaign=JVLAT_CHILE_FB_PEF_CPM_VIDEO_INTER_EST_ROKU-GENERICA_CHILE_WALMART  https://www.max.com.gt/catalogsearch/result/?category=&q=roku%20streaming&utm_source=facebook&utm_medium=cpc&utm_campaign=JVLAT_GUATE_FB_PEF_CPC_INTER_EST_ROKU-REFERENCIAS-NAVIDAD_MAX   https://www.lacuracaonline.com/elsalvador/catalogsearch/result/?q=roku&utm_source=facebook&utm_medium=cpc&utm_campaign=JVLAT_SALV_FB_PEF_CPC_INTER_EST_ROKU-NAVIDAD_CURACAO

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Roku LATAM are successful.

Roku LATAM Creative Analysis: 

Roku LATAM placed a Video ad in 2020-06-12-2020-06-14, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Roku LATAM Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Chile  N/A  N/A
Language  Filipino  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Roku LATAM has the best conversion in Chile, and can advertise more in Chile in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Roku LATAM Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-14  2019-12-19-2019-12-22  2019-12-19-2019-12-21
During  3 days  4 days 3 days 
Like  0  26  44
Share  0  6  7
Comment  0  16  26

Advertising effectiveness is a direct manifestation of advertising. Roku LATAM ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Roku LATAM, helping Roku LATAM to grasp the ad data more clearly.