Top Ads on Roku Canada

Roku Canada Background Introduction:

The simplest way to stream to your TV. On your terms.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Roku Canada has been advertising and marketing on Facebook for many years. And Roku Canada has placed 2 of ads on the Facebook platform in the last month. In the past few years,Roku Canada has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Roku Canada on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Roku Canada. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Roku Canada.

BigSpy

1.Roku Canada Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Roku Canada  Roku Canada  Roku Canada
Page Categories  TV  TV  -
Marketing Objectives Other  Other  -
ECommerce Softwares  N/A  N/A  -

Roku Canada Marketing Objectives Analysis: 

Roku Canada has been operating in TV for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Roku Canada best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Roku Canada Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Start streaming for free  Start streaming for free
Ad Copy Text  Kick back, relax and enjoy FREE entertainment on The Roku Channel. Discover new favourites from an ...  Consider this your sign to cut the cord on cable. It’s time to start saving money and streaming wh...  -
Link Description  Roku provides the simplest way to stream entertainment to your TV. On your terms. Access more than 150,000+ movies and TV episodes across free and paid channels.  N/A  -
Website Link  www.roku.com  www.roku.com  -
CTA  LEARN_MORE  LEARN_MORE  -
Text Word Count 178  258  -
Like 45  4  -

Roku Canada Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Roku Canada Top 1 ads got 45 likes. Roku Canada uses a sentence with the finishing touch title: “Start streaming for free”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Roku Canada shared 178 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Roku Canada should continue to optimize the ad content.

3.Roku Canada Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  -
Ad Time   2020-05-28-2020-06-15  2020-05-28-2020-05-31  -
Landing Page Link  https://www.roku.com/en-ca/  https://www.roku.com/en-ca/   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Roku Canada are successful.

Roku Canada Creative Analysis: 

Roku Canada placed a Image ad in 2020-05-28-2020-06-15, and got 45 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Roku Canada Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  Canada  -
Language  English  English  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Roku Canada has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Roku Canada Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-15  2020-05-28-2020-05-31  -
During  19 days  4 days
Like  45  4  -
Share  11  6  -
Comment  4  3  -

Advertising effectiveness is a direct manifestation of advertising. Roku Canada ‘s Top 1 ad received 45 likes, 11 shares, 4 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Roku Canada, helping Roku Canada to grasp the ad data more clearly.