Top Ads on Rogue Fitness

Rogue Fitness Background Introduction:

Rogue Fitness is the leading provider of American made strength & conditioning equipment. Rogue is the official equipment supplier for the CrossFit Games.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Rogue Fitness has been advertising and marketing on Facebook for many years. And Rogue Fitness has placed 241 of ads on the Facebook platform in the last month. In the past few years,Rogue Fitness has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Rogue Fitness on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Rogue Fitness. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Rogue Fitness.

BigSpy

1.Rogue Fitness Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Rogue Fitness  Rogue Fitness  Rogue Fitness
Page Categories  Sporting Goods Store  Sporting Goods Store  Sporting Goods Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Rogue Fitness Marketing Objectives Analysis: 

Rogue Fitness has been operating in Sporting Goods Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Rogue Fitness best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Rogue Fitness Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Rogue Fitness  Rogue Fitness Rogue Fitness 
Ad Copy Text  Train like a champion. Rich Froning #ryourogue https://www.roguefitness.com/rogue-wood-rings  #TBT Mark Felix set the Rogue record for the replica Dinnie Stone hold at 31.36 seconds during the 2...  You have 30 minutes to workout with these two tools. Write your workout in the comments below. http...
Link Description  Train like a champion. Rich Froning #ryourogue https://www.roguefitness.com/rogue-wood-rings  #TBT Mark Felix set the Rogue record for the replica Dinnie Stone hold at 31.36 seconds during the 2017 Rogue Record Breakers event (left). This year at the 2020 Arnold, he beat his own record with a hold of 31.4 seconds (right). Train the Dinnie Ring hold with the Dinnie Ring Set: https://www.roguefitness.com/rogue-dinnie-ring-set  You have 30 minutes to workout with these two tools. Write your workout in the comments below. https://www.roguefitness.com/bodyweight-gymnastics Photo: og_ocsisters
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 93  336  167
Like 610  1636  1204

Rogue Fitness Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Rogue Fitness Top 1 ads got 610 likes. Rogue Fitness uses a sentence with the finishing touch title: “Rogue Fitness”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Rogue Fitness shared 93 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Rogue Fitness should continue to optimize the ad content.

3.Rogue Fitness Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-18-2020-06-18  2020-06-17-2020-06-18  2020-06-16-2020-06-17
Landing Page Link  https://www.facebook.com/roguefitness/photos/a.128475269459/10159260181584460/?type=3  https://www.facebook.com/113690044459/posts/10159258974334460/   https://www.facebook.com/roguefitness/?refid=28&_ft_=adid.6183397044162:qid.6839473367497340786:mf_story_key.-3479807071921246423:is_sponsored.1:ei.AI@AQJvdWhUb6j5fCg_fvNSgQ0BXLKGWBlRjQ5Rx0oj3jEGzdA7SAds0sut1DC7pbWDaakp9NY1_b77Thg4NX30D7CR:top_level_post_id.10159255914174460:content_owner_id_new.113690044459:page_id.113690044459:src.22:photo_id.10159255899084460:story_location.5:story_attachment_style.photo:view_time.1592438839:filter.h_nor:tds_flgs.3:actrs.113690044459:page_insights.%7B%22113690044459%22:%7B%22page_id%22:113690044459,%22page_id_type%22:%22page%22,%22actor_id%22:113690044459,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592408252,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10159255914174460%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:113690044459,%22page_id%22:113690044459,%22post_id%22:10159255914174460,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Rogue Fitness are successful.

Rogue Fitness Creative Analysis: 

Rogue Fitness placed a Image ad in 2020-06-18-2020-06-18, and got 610 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Rogue Fitness Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Romania  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Rogue Fitness has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Rogue Fitness Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-18  2020-06-17-2020-06-18  2020-06-16-2020-06-17
During  1 days  2 days 2 days 
Like  610  1636  1204
Share  5  51  17
Comment  11  26  107

Advertising effectiveness is a direct manifestation of advertising. Rogue Fitness ‘s Top 1 ad received 610 likes, 5 shares, 11 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Rogue Fitness, helping Rogue Fitness to grasp the ad data more clearly.