Top Ads on Rocktown Adventures

Rocktown Adventures Background Introduction:

As your local destination for outdoor recreation, we help you Gear Up. Head Out. We promote the recreational opportunities in our area and beyond for paddle sports, snow sports, hiking, and camping. Embrace an Active Outdoor Lifestyle!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Rocktown Adventures has been advertising and marketing on Facebook for many years. And Rocktown Adventures has placed 5 of ads on the Facebook platform in the last month. In the past few years,Rocktown Adventures has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Rocktown Adventures on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Rocktown Adventures. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Rocktown Adventures.

BigSpy

1.Rocktown Adventures Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Rocktown Adventures  Rocktown Adventures  Rocktown Adventures
Page Categories  Canoe & Kayak Rental  Canoe & Kayak Rental  Canoe & Kayak Rental
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Rocktown Adventures Marketing Objectives Analysis: 

Rocktown Adventures has been operating in Canoe & Kayak Rental for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Rocktown Adventures best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Rocktown Adventures Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Rocktown Adventures  Rocktown Adventures Rocktown Adventures 
Ad Copy Text  Cast a line on the seasons leading fishing kayaks at Rocktown Adventures! Gear Up. Head Out.  Spring is here! Our quality outdoor apparel will have you ready for all your favorite outdoor advent...  no setting
Link Description  N/A  N/A  N/A
Website Link  store.rocktownadventures.com  store.rocktownadventures.com  store.rocktownadventures.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 92  124  0
Like 32  19  0

Rocktown Adventures Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Rocktown Adventures Top 1 ads got 32 likes. Rocktown Adventures uses a sentence with the finishing touch title: “Rocktown Adventures”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Rocktown Adventures shared 92 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Rocktown Adventures should continue to optimize the ad content.

3.Rocktown Adventures Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-02-14-2020-06-14  2020-05-12-2020-06-08  2020-05-12-2020-06-07
Landing Page Link  https://store.rocktownadventures.com/product/jackson-kayak-coosa-hd-2019-battleship/?utm_source=AVM&fbclid=IwAR1iJi7iTw_BIWamyIW7c6TE0-cnbJ7Kk6d1pLFGJlnrDR1-35NKCN1UBzQ  https://store.rocktownadventures.com/product/prana-sunrise-hoody-lds-rosa/?utm_source=AVM&utm_medium=Social&utm_campaign=SApparel&utm_content=prAna+Sunrise+Hoody&fbclid=IwAR0OBscsyBeQ5TItry6HMjMRM5Wpp0VACdEB7DeAyz97XL-PiWWBIHZyO-I   https://store.rocktownadventures.com/shop/apparel/?utm_source=AVM&utm_medium=Social&utm_campaign=SApparel

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Rocktown Adventures are successful.

Rocktown Adventures Creative Analysis: 

Rocktown Adventures placed a Carousel ad in 2020-02-14-2020-06-14, and got 32 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Rocktown Adventures Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Rocktown Adventures has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Rocktown Adventures Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-14-2020-06-14  2020-05-12-2020-06-08  2020-05-12-2020-06-07
During  122 days  28 days 27 days 
Like  32  19  0
Share  8  2  0
Comment  2  0  0

Advertising effectiveness is a direct manifestation of advertising. Rocktown Adventures ‘s Top 1 ad received 32 likes, 8 shares, 2 comments in just 122 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Rocktown Adventures, helping Rocktown Adventures to grasp the ad data more clearly.