Top Ads on Rockland Trust

Rockland Trust Background Introduction:

Rockland Trust is a Member FDIC and Equal Housing Lender. Please don't share any personal or account information on our Timeline.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Rockland Trust has been advertising and marketing on Facebook for many years. And Rockland Trust has placed 52 of ads on the Facebook platform in the last month. In the past few years,Rockland Trust has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Rockland Trust on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Rockland Trust. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Rockland Trust.

BigSpy

1.Rockland Trust Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Rockland Trust  Rockland Trust  Rockland Trust
Page Categories  Bank  Bank  Bank
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Rockland Trust Marketing Objectives Analysis: 

Rockland Trust has been operating in Bank for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Rockland Trust best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Rockland Trust Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  www.rocklandtrust.com  www.rocklandtrust.com  www.rocklandtrust.com
CTA  SIGN_UP  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Rockland Trust Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Rockland Trust Top 1 ads got 0 likes. Rockland Trust uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Rockland Trust shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Rockland Trust should continue to optimize the ad content.

3.Rockland Trust Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Carousel
Ad Time   2020-01-13-2020-04-28  2019-05-29-2020-04-28  2020-01-13-2020-04-28
Landing Page Link  https://www.rocklandtrust.com/small-business/banking/business-checking?utm_source=Paid+Social&utm_campaign=Free+Biz+Checking  https://www.rocklandtrust.com/   https://www.rocklandtrust.com/small-business/banking/business-checking?utm_source=Paid+Social&utm_campaign=Free+Biz+Checking

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Rockland Trust are successful.

Rockland Trust Creative Analysis: 

Rockland Trust placed a Carousel ad in 2020-01-13-2020-04-28, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Rockland Trust Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  French  N/A  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Rockland Trust has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Rockland Trust Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-13-2020-04-28  2019-05-29-2020-04-28  2020-01-13-2020-04-28
During  107 days  336 days 107 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Rockland Trust ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 107 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Rockland Trust, helping Rockland Trust to grasp the ad data more clearly.