Top Ads on Rocketseat

Rocketseat Background Introduction:

Mais do que uma plataforma de educação em tecnologia, somos uma comunidade incrível de programadores em busca do próximo nível ?

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Rocketseat has been advertising and marketing on Facebook for many years. And Rocketseat has placed 137 of ads on the Facebook platform in the last month. In the past few years,Rocketseat has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Rocketseat on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Rocketseat. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Rocketseat.

BigSpy

1.Rocketseat Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Rocketseat  Rocketseat  Rocketseat
Page Categories  Education  Education  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Rocketseat Marketing Objectives Analysis: 

Rocketseat has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Rocketseat best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Rocketseat Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Rocketseat  Bootcamp LaunchBase – Matrículas Abertas NLW#1 - Avance para o próximo nível 
Ad Copy Text  Em que momento você utiliza essas unidades de medidas em seu projeto?  As matrículas para a nova turma do Bootcamp LaunchBase estão abertas! ⠀ Se você participou da t...  [PROGRAMADOR(A)] Se você quer estar entre os melhores, desenvolver aplicações de ponta utilizando...
Link Description  N/A  Matrículas abertas até 12/06  100% ONLINE E GRATUITO
Website Link  www.facebook.com  pages.rocketseat.com.br  nextlevelweek.com
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 70  814  1298
Like 265  2  25

Rocketseat Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Rocketseat Top 1 ads got 265 likes. Rocketseat uses a sentence with the finishing touch title: “Rocketseat”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Rocketseat shared 70 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Rocketseat should continue to optimize the ad content.

3.Rocketseat Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-04-24-2020-06-13  2020-06-08-2020-06-10  2020-05-26-2020-06-04
Landing Page Link  https://www.facebook.com/rocketseat/videos/650155175565124/  https://pages.rocketseat.com.br/launchbase/inscricao/5?fbclid=IwAR3nDuV8YgZBlXKyaH8L0O8i138V2sqAgUujKINWTol0dApHZeFMj0aVbn8   https://nextlevelweek.com/inscricao/1?fbclid=IwAR0833CCqhwjdGJP0EXAJbrcYvnwkh13G8_B-v2Yl42zkJj5U8E1KRIFewY

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Rocketseat are successful.

Rocketseat Creative Analysis: 

Rocketseat placed a Video ad in 2020-04-24-2020-06-13, and got 265 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Rocketseat Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  Brazil
Language  Swedish  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Rocketseat has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Rocketseat Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-24-2020-06-13  2020-06-08-2020-06-10  2020-05-26-2020-06-04
During  51 days  3 days 10 days 
Like  265  2  25
Share  29  1  4
Comment  10  0  6

Advertising effectiveness is a direct manifestation of advertising. Rocketseat ‘s Top 1 ad received 265 likes, 29 shares, 10 comments in just 51 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Rocketseat, helping Rocketseat to grasp the ad data more clearly.