Top Ads on Rocket League

Rocket League Background Introduction:

Soccer meets driving in the award-winning sports-action hybrid. Available on PC, PlayStation 4, Switch and Xbox One!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Rocket League has been advertising and marketing on Facebook for many years. And Rocket League has placed 54 of ads on the Facebook platform in the last month. In the past few years,Rocket League has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Rocket League on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Rocket League. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Rocket League.

BigSpy

1.Rocket League Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Rocket League  Rocket League  Rocket League
Page Categories  Community Organization  Sports League  Games/Toys
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Rocket League Marketing Objectives Analysis: 

Rocket League has been operating in Community Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Rocket League best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Rocket League Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Play Disney Trivia  Rocket Football and Cheer, Inc. Heatseeker Returns! 
Ad Copy Text  Experience the magical world of Disney at home when you play Disney Trivia. Create a team with your ...  Final sign up will be held on Saturday, June 6 at Wings, etc. on McKinley from 9:00 am to Noon. Get ...  Experience Dropshot with the mayhem of Rumble until May 4! Play a different mode each weekend during...
Link Description  Private Team Breakout Rooms  体育联赛  N/A
Website Link  vologaming.com  www.facebook.com  www.rocketleague.com
CTA  SIGN_UP  SIGN_UP  LEARN_MORE
Text Word Count 172  192  118
Like 1  11  311

Rocket League Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Rocket League Top 1 ads got 1 likes. Rocket League uses a sentence with the finishing touch title: “Play Disney Trivia”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Rocket League shared 172 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Rocket League should continue to optimize the ad content.

3.Rocket League Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-08-2020-06-15  2020-06-03-2020-06-03  2020-05-01-2020-05-21
Landing Page Link  https://vologaming.com/disney/?utm_source=facebook&utm_medium=paidsocial&utm_campaign=DisneyTrivia&utm_content=Static  https://www.facebook.com/196810000351479/posts/3366581233374324/   https://www.rocketleague.com/news/modes-of-may-kicks-off-may-1/?utm_source=FM_social&utm_campaign=modes_of_may&utm_term=current_lapsed&fbclid=IwAR0Vg3QL81NtuGx7r21cJSzpu39qFHRpoLHowNkS4n-WYpAcXvoi9kcsl7o

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Rocket League are successful.

Rocket League Creative Analysis: 

Rocket League placed a Image ad in 2020-06-08-2020-06-15, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Rocket League Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  Canada
Language  Estonian  Chinese (Simplified)  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Rocket League has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Rocket League Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-15  2020-06-03-2020-06-03  2020-05-01-2020-05-21
During  8 days  1 days 21 days 
Like  1  11  311
Share  1  20  32
Comment  0  0  117

Advertising effectiveness is a direct manifestation of advertising. Rocket League ‘s Top 1 ad received 1 likes, 1 shares, 0 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Rocket League, helping Rocket League to grasp the ad data more clearly.