Top Ads on Roche Diagnostics USA

Roche Diagnostics USA Background Introduction:

As a global leader in diagnostics and pharmaceuticals, Roche is focused on helping patients live longer, healthier lives.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Roche Diagnostics USA has been advertising and marketing on Facebook for many years. And Roche Diagnostics USA has placed 17 of ads on the Facebook platform in the last month. In the past few years,Roche Diagnostics USA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Roche Diagnostics USA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Roche Diagnostics USA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Roche Diagnostics USA.

BigSpy

1.Roche Diagnostics USA Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Roche Diagnostics USA  Roche Diagnostics USA  Roche Diagnostics USA
Page Categories  Medical Lab  Medical Lab  Medical Lab
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Roche Diagnostics USA Marketing Objectives Analysis: 

Roche Diagnostics USA has been operating in Medical Lab for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Roche Diagnostics USA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Roche Diagnostics USA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Help Improve Cardiac Care  Better Manage Cost & Care Optimize Value-Based Care 
Ad Copy Text  5 of Top 10 Best Hospitals for Cardiology are LIVE with TnT Gen 5 STAT. Is your ED using it yet?  Potentially avoid costs and begin treating cardiac patients sooner with TnT Gen 5 STAT.  #1 and #2 Best Hospitals for Cardiology are LIVE with TnT Gen 5 STAT. Reduce rule-out uncertainty to...
Link Description  Get the Case Study  Get the FREE Cardiac E-book  Get the FREE Cardiac E-book
Website Link  usinfo.roche.com  usinfo.roche.com  usinfo.roche.com
CTA  DOWNLOAD  DOWNLOAD  DOWNLOAD
Text Word Count 96  87  150
Like 11  0  6

Roche Diagnostics USA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Roche Diagnostics USA Top 1 ads got 11 likes. Roche Diagnostics USA uses a sentence with the finishing touch title: “Help Improve Cardiac Care”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Roche Diagnostics USA shared 96 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Roche Diagnostics USA should continue to optimize the ad content.

3.Roche Diagnostics USA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-10-2019-04-26  2019-04-17-2019-04-26  2019-04-10-2019-04-26
Landing Page Link  https://usinfo.roche.com/Optimize-Cardiac-Care.html?utm_source=facebook&utm_medium=paid_social&utm_campaign=cardiac_troponin_rm&utm_term=remarketing  https://usinfo.roche.com/Optimize-Cardiac-Care.html?utm_source=facebook&utm_medium=paid_social&utm_campaign=cardiac_troponin_rm&utm_term=remarketing   https://usinfo.roche.com/Optimize-Cardiac-Care.html?utm_source=facebook&utm_medium=paid_social&utm_campaign=cardiac_troponin_rm&utm_term=remarketing

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Roche Diagnostics USA are successful.

Roche Diagnostics USA Creative Analysis: 

Roche Diagnostics USA placed a Image ad in 2019-04-10-2019-04-26, and got 11 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Roche Diagnostics USA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Roche Diagnostics USA has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Roche Diagnostics USA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-10-2019-04-26  2019-04-17-2019-04-26  2019-04-10-2019-04-26
During  17 days  10 days 17 days 
Like  11  0  6
Share  3  0  3
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Roche Diagnostics USA ‘s Top 1 ad received 11 likes, 3 shares, 0 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Roche Diagnostics USA, helping Roche Diagnostics USA to grasp the ad data more clearly.