Top Ads on Robi Axiata Limited

Robi Axiata Limited Background Introduction:

Welcome to the official Robi Facebook page! YouTube Channel - www.youtube.com/robiaxiatalimited Twitter Page - www.twitter.com/tweetrobi

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Robi Axiata Limited has been advertising and marketing on Facebook for many years. And Robi Axiata Limited has placed 551 of ads on the Facebook platform in the last month. In the past few years,Robi Axiata Limited has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Robi Axiata Limited on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Robi Axiata Limited. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Robi Axiata Limited.

BigSpy

1.Robi Axiata Limited Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Robi Axiata Limited  Robi Axiata Limited  Robi Axiata Limited
Page Categories  Telecommunication Company  Telecommunication Company  Telecommunication Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Robi Axiata Limited Marketing Objectives Analysis: 

Robi Axiata Limited has been operating in Telecommunication Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Robi Axiata Limited best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Robi Axiata Limited Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ২৯৯ টাকা রিচার্জে ৫ জিবি  ৳ ৯৮ টাকা রিচার্জে ২জিবি+৫০মিনিট Robi 
Ad Copy Text  একমাত্র রবি’তে থাকছে সেরা রেটে মিনিট, ...  একমাত্র রবি’তে থাকছে সেরা রেটে মিনিট, ...  একমাত্র রবি’তে থাকছে সেরা রেটে মিনিট, ...
Link Description  ডায়াল *123*299#  ডায়াল *123*098#  একমাত্র রবি’তে থাকছে সেরা রেটে মিনিট, বান্ডেল ও ইন্টারনেট অফার। ৬৯ টাকা রিচার্জে পাচ্ছেন ৩জিবি ইন্টারনেট, মেয়াদ ৩ দিন । সেরা রেটে এমন অফার শুধু রবি’তে পাবেন।
Website Link  www.robi.com.bd  www.robi.com.bd  www.robi.com.bd
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 563  447  417
Like 3587  27187  4504

Robi Axiata Limited Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Robi Axiata Limited Top 1 ads got 3587 likes. Robi Axiata Limited uses a sentence with the finishing touch title: “২৯৯ টাকা রিচার্জে ৫ জিবি”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Robi Axiata Limited shared 563 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Robi Axiata Limited should continue to optimize the ad content.

3.Robi Axiata Limited Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-11-2020-06-19  2020-06-11-2020-06-19  2020-06-11-2020-06-19
Landing Page Link  https://www.robi.com.bd/en/personal/recharge?amount=299&utm_source=facebook&utm_medium=ada&utm_campaign=200693841_P01_Reach_&utm_content=%7B%7Bad.name%7D%7D  https://www.robi.com.bd/en/personal/recharge?amount=98&utm_source=facebook&utm_medium=ada&utm_campaign=200693841_P01_Reach_&utm_content=2GB@98TkRecharge%2B50Mn_7D+-+Reach   https://www.robi.com.bd/en/personal/recharge?amount=69

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Robi Axiata Limited are successful.

Robi Axiata Limited Creative Analysis: 

Robi Axiata Limited placed a Image ad in 2020-06-11-2020-06-19, and got 3587 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Robi Axiata Limited Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bangladesh  Bangladesh  Bangladesh
Language  Bengali  Bengali  Bengali

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Robi Axiata Limited has the best conversion in Bangladesh, and can advertise more in Bangladesh in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Robi Axiata Limited Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-19  2020-06-11-2020-06-19  2020-06-11-2020-06-19
During  9 days  9 days 9 days 
Like  3587  27187  4504
Share  28  159  26
Comment  172  831  777

Advertising effectiveness is a direct manifestation of advertising. Robi Axiata Limited ‘s Top 1 ad received 3587 likes, 28 shares, 172 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Robi Axiata Limited, helping Robi Axiata Limited to grasp the ad data more clearly.