Top Ads on RobZone

RobZone Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

RobZone has been advertising and marketing on Facebook for many years. And RobZone has placed 33 of ads on the Facebook platform in the last month. In the past few years,RobZone has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for RobZone on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for RobZone. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from RobZone.

BigSpy

1.RobZone Top 3 Ads Basic Understanding

   top1  top2  top3
Name  RobZone  RobZone  RobZone
Page Categories  Electronics  Electronics  Electronics
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

RobZone Marketing Objectives Analysis: 

RobZone has been operating in Electronics for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. RobZone best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.RobZone Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Akční nabídky + doprava zdarma  Akční nabídky + doprava zdarma Duoro XCLEAN Profi 
Ad Copy Text  Perfektně vysávají a vytírají všechny podlahy!  Perfektně vysávají a vytírají všechny podlahy!  Perfektně vysávají a vytírají všechny podlahy! Vyberte si vysavač nyní se slevou až 45%
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.robzone.cz
CTA  LEARN_MORE  LEARN_MORE  SHOP_NOW
Text Word Count 52  52  97
Like 145  143  0

RobZone Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. RobZone Top 1 ads got 145 likes. RobZone uses a sentence with the finishing touch title: “Akční nabídky + doprava zdarma ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. RobZone shared 52 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. RobZone should continue to optimize the ad content.

3.RobZone Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Carousel
Ad Time   2020-05-20-2020-06-18  2020-05-20-2020-06-17  2020-05-24-2020-06-17
Landing Page Link  https://www.facebook.com/Robzone.cz/?_vref_=243754620224498&refid=28&_ft_=adid.6174111370448:qid.6829883680574206379:mf_story_key.1787998028905077657:is_sponsored.1:ei.AI@AQKIppTiAC4993ibMo8UnG4nWUgPDcm-8xlMrJFtaltUutFzaS3dTKpdmzBN_R0M5-9Cn0yKyaXoi4TTCPCNaEtp:top_level_post_id.243754620224498:content_owner_id_new.1666596590218834:call_to_action_type.LEARN_MORE:page_id.1666596590218834:src.22:photo_id.243754620224498:story_location.5:story_attachment_style.rich_media_collection:view_time.1590206212:filter.h_nor:tds_flgs.3:actrs.1666596590218834:page_insights.%7B%221666596590218834%22:%7B%22page_id%22:1666596590218834,%22page_id_type%22:%22page%22,%22actor_id%22:1666596590218834,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntVideoCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:1,%22publish_time%22:1590061837,%22story_name%22:%22EntVideoCreationStory%22,%22story_fbid%22:%5B243754620224498%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1666596590218834,%22page_id%22:1666596590218834,%22post_id%22:243754620224498,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  https://www.facebook.com/Robzone.cz/videos/243757880224172/   https://www.robzone.cz/roboticke-vysavace/roomy-4-profi/?utm_source=facebook&utm_medium=cpc&utm_campaign=daba_multi&fbclid=IwAR2jQIChusxHQA9_yiZmmT_2wgSptedKWWxg9i9Qvzk0HnUKZookOaBa280

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by RobZone are successful.

RobZone Creative Analysis: 

RobZone placed a Video ad in 2020-05-20-2020-06-18, and got 145 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.RobZone Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Netherlands  N/A  Netherlands
Language  Czech  Czech  Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

RobZone has the best conversion in Netherlands, and can advertise more in Netherlands in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.RobZone Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-20-2020-06-18  2020-05-20-2020-06-17  2020-05-24-2020-06-17
During  30 days  29 days 25 days 
Like  145  143  0
Share  19  17  4
Comment  11  10  0

Advertising effectiveness is a direct manifestation of advertising. RobZone ‘s Top 1 ad received 145 likes, 19 shares, 11 comments in just 30 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for RobZone, helping RobZone to grasp the ad data more clearly.