Top Ads on Roadkill

Roadkill Background Introduction:

Roadkill is the automotive adventure show starring David Freiburger and Mike Finnegan of HOT ROD.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Roadkill has been advertising and marketing on Facebook for many years. And Roadkill has placed 79 of ads on the Facebook platform in the last month. In the past few years,Roadkill has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Roadkill on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Roadkill. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Roadkill.

BigSpy

1.Roadkill Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Roadkill  Roadkill  Roadkill
Page Categories  Bar & Grill  Bar & Grill  Cars
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Roadkill Marketing Objectives Analysis: 

Roadkill has been operating in Bar & Grill for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Roadkill best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Roadkill Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Fotos de la publicación de Roadkill Grill Antigua  Photos from Roadkill Grill Antigua's post Try it free for 14 days. 
Ad Copy Text  Servicio a domicilio desde mañana! Puedes llamarnos y pasar por tu orden o te la llevamos ! Tel. ...  WhatsApp and hours added  Get ready for the ride of your life with Faster with Finnegan on MotorTrend!
Link Description  N/A  N/A  Stream Anytime, Anywhere
Website Link  www.facebook.com  www.facebook.com  play.google.com
CTA      SIGN_UP
Text Word Count 127  24  77
Like 112  29  3

Roadkill Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Roadkill Top 1 ads got 112 likes. Roadkill uses a sentence with the finishing touch title: “Fotos de la publicación de Roadkill Grill Antigua”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Roadkill shared 127 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Roadkill should continue to optimize the ad content.

3.Roadkill Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-27-2020-03-29  2020-03-21-2020-03-21  2020-03-07-2020-03-16
Landing Page Link  https://www.facebook.com/102427031199709/posts/198979991544412/  https://www.facebook.com/roadkillgrillantigua/?refid=28&_ft_=adid.6156881402363:qid.6806738377086840593:mf_story_key.249896994351050846:is_sponsored.1:ei.AI@AQJu3lgiK7iiX5EZAIGwclOqKzsGWwII4MdbDYArPM18aaO-1BDWteD1IQfvda0vhiOc90rSQq7BHPfNQGl5YMx-:top_level_post_id.199570241485387:content_owner_id_new.102427031199709:page_id.102427031199709:src.22:photo_attachments_list.%5B199569994818745,199570121485399%5D:story_location.5:story_attachment_style.album:view_time.1584817042:filter.h_nor:tds_flgs.3:actrs.102427031199709:page_insights.%7B%22102427031199709%22:%7B%22page_id%22:102427031199709,%22actor_id%22:102427031199709,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1584566659,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B199570241485387%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:102427031199709,%22page_id%22:102427031199709,%22post_id%22:199570241485387,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R   https://play.google.com/store/apps/details?id=com.ten.mtodplay&fbclid=IwAR0A3UmISU8ejCMicO9BNSNoZYl60tpAoUP7sUsmrXNyewLhEoeC8Y_Ti7c

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Roadkill are successful.

Roadkill Creative Analysis: 

Roadkill placed a Image ad in 2020-03-27-2020-03-29, and got 112 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Roadkill Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Guatemala  N/A  N/A
Language  Spanish  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Roadkill has the best conversion in Guatemala, and can advertise more in Guatemala in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Roadkill Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-27-2020-03-29  2020-03-21-2020-03-21  2020-03-07-2020-03-16
During  3 days  1 days 10 days 
Like  112  29  3
Share  37  8  0
Comment  2  1  0

Advertising effectiveness is a direct manifestation of advertising. Roadkill ‘s Top 1 ad received 112 likes, 37 shares, 2 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Roadkill, helping Roadkill to grasp the ad data more clearly.