Top Ads on River of Life Church

River of Life Church Background Introduction:

River of Life is a place of healing and freedom. We Worship God, Love People & Share Christ!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

River of Life Church has been advertising and marketing on Facebook for many years. And River of Life Church has placed 6 of ads on the Facebook platform in the last month. In the past few years,River of Life Church has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for River of Life Church on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for River of Life Church. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from River of Life Church.

BigSpy

1.River of Life Church Top 3 Ads Basic Understanding

   top1  top2  top3
Name  River of Life Church  River of Life Church  River of Life Church
Page Categories  Assemblies of God  Church  Church
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

River of Life Church Marketing Objectives Analysis: 

River of Life Church has been operating in Assemblies of God for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. River of Life Church best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.River of Life Church Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  There's A Whole Lot of Shaking Going On - 2020-05-31  Timeline Photos MAN UP Men's Conference 
Ad Copy Text  Please join us on YouTube this morning https://youtu.be/rDOH9mw3Bs4  Experience Easter at River of Life this year. You’re invited to celebrate hope, joy, and peace wit...  ONLY $20... SAT. 10am-2pm w/ Great Lunch We all know that life can be fast paced at times! Whether i...
Link Description  River of Life is a place of healing and freedom. Our vision is to Worship God, Love People, Share Christ. Visit us online at www.MunfordRiverOfLife.com  Experience Easter at River of Life this year. You’re invited to celebrate hope, joy, and peace with us this Easter. We’re hosting a Drive-In Easter service outdoors in the front parking lot of River of Life. Join us – rain or shine - in the comfort of your vehicle! It starts at 10AM. There will be live worship, prayer, and preaching. And if you’d like, we’ll have tables and chairs nicely spread apart across the parking lot. This is a wonderful way to worship together while adhering to the current guidelines set by the Texas Governor’s office.  Apr 27 10 AM CDT · River of Life Church
Website Link  youtu.be  www.facebook.com  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  BUY_TICKETS
Text Word Count 68  563  612
Like 11  243  13

River of Life Church Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. River of Life Church Top 1 ads got 11 likes. River of Life Church uses a sentence with the finishing touch title: “There's A Whole Lot of Shaking Going On - 2020-05-31”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. River of Life Church shared 68 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. River of Life Church should continue to optimize the ad content.

3.River of Life Church Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-30-2020-06-02  2020-04-09-2020-04-10  2019-04-22-2019-04-25
Landing Page Link  https://www.google.com/sorry/index?continue=https://www.youtube.com/watch?v%3DrDOH9mw3Bs4%26feature%3Dyoutu.be&q=EgQvWGqsGMGT2fYFIhkA8aeDSyFr8hkIlNtiGTnFqNkbEoawcd7MMgFy  https://www.facebook.com/eriveroflife?refid=28&_ft_=adid.6180115258583:qid.6813855364692986213:mf_story_key.6867968058520978558:is_sponsored.1:ei.AI@AQIaHTGLmxcokFn-7U9Lff3WkdCL8sOIu9NDIUu8gnmBKkkkqCxwETaMq_lBAyNkOsvVTbl77P3AtrBPZYANdmjk:top_level_post_id.4360208340671424:content_owner_id_new.242076405817992:call_to_action_type.LEARN_MORE:page_id.242076405817992:src.22:photo_id.4360208340671424:story_location.5:story_attachment_style.photo:view_time.1586473732:filter.h_nor:tds_flgs.3:actrs.242076405817992:page_insights.%7B%22242076405817992%22:%7B%22page_id%22:242076405817992,%22actor_id%22:242076405817992,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22post_context%22:%7B%22object_fbtype%22:22,%22publish_time%22:1586289717,%22story_name%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22story_fbid%22:%5B4360208340671424%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:242076405817992,%22page_id%22:242076405817992,%22post_id%22:4360208340671424,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=*JH-R   https://www.facebook.com/242076405817992/posts/3153077504717853/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by River of Life Church are successful.

River of Life Church Creative Analysis: 

River of Life Church placed a Image ad in 2020-05-30-2020-06-02, and got 11 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.River of Life Church Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

River of Life Church has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.River of Life Church Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-30-2020-06-02  2020-04-09-2020-04-10  2019-04-22-2019-04-25
During  4 days  2 days 4 days 
Like  11  243  13
Share  2  47  0
Comment  1  14  0

Advertising effectiveness is a direct manifestation of advertising. River of Life Church ‘s Top 1 ad received 11 likes, 2 shares, 1 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for River of Life Church, helping River of Life Church to grasp the ad data more clearly.