Top Ads on River City Church

River City Church Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

River City Church has been advertising and marketing on Facebook for many years. And River City Church has placed 8 of ads on the Facebook platform in the last month. In the past few years,River City Church has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for River City Church on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for River City Church. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from River City Church.

BigSpy

1.River City Church Top 3 Ads Basic Understanding

   top1  top2  top3
Name  River City Church  River City Church  River City Church
Page Categories  Christian Church  Christian Church  Christian Church
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

River City Church Marketing Objectives Analysis: 

River City Church has been operating in Christian Church for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. River City Church best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.River City Church Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  HIS Church - Owensboro  HIS Church - Owensboro HIS Church - Owensboro 
Ad Copy Text  Come celebrate Easter with us! We will have a petting zoo, photo booth, egg hunt in our amazing kids...  Come celebrate Easter with us! We will have a petting zoo, photo booth, egg hunt in our amazing kids...  Come celebrate Easter with us! We will have a petting zoo, photo booth, egg hunt in our amazing kids...
Link Description  Come celebrate Easter with us! We will have a petting zoo, photo booth, egg hunt in our amazing kids ministry and most importantly, we will worship and celebrate the King of Kings! Invite someone and join us at 9:30 & 11am on April 21st. We can't wait to see you!  Come celebrate Easter with us! We will have a petting zoo, photo booth, egg hunt in our amazing kids ministry, but most importantly we will worship and celebrate the King of all Kings! Invite someone and join us at 9:30 & 11am on April 21st. We can't wait to see you!  Come celebrate Easter with us! We will have a petting zoo, photo booth, egg hunt in our amazing kids ministry and most importantly, we will worship and celebrate the King of Kings! Invite someone and join us at 9:30 & 11am on April 21st. We can't wait to see you!
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 263  267  263
Like 23  37  10

River City Church Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. River City Church Top 1 ads got 23 likes. River City Church uses a sentence with the finishing touch title: “HIS Church - Owensboro”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. River City Church shared 263 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. River City Church should continue to optimize the ad content.

3.River City Church Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-08-2019-04-20  2019-04-08-2019-04-20  2019-04-08-2019-04-20
Landing Page Link  https://www.facebook.com/HISChurchOwb/photos/p.2335326936506557/2335326936506557/?type=3  https://www.facebook.com/HISChurchOwb/photos/p.2335309916508259/2335309916508259/?type=3   https://www.facebook.com/HISChurchOwb/photos/p.2335325756506675/2335325756506675/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by River City Church are successful.

River City Church Creative Analysis: 

River City Church placed a Image ad in 2019-04-08-2019-04-20, and got 23 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.River City Church Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

River City Church has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.River City Church Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-08-2019-04-20  2019-04-08-2019-04-20  2019-04-08-2019-04-20
During  13 days  13 days 13 days 
Like  23  37  10
Share  9  5  4
Comment  0  1  1

Advertising effectiveness is a direct manifestation of advertising. River City Church ‘s Top 1 ad received 23 likes, 9 shares, 0 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for River City Church, helping River City Church to grasp the ad data more clearly.