Top Ads on River & Trail Outfitters

River & Trail Outfitters Background Introduction:

The most experienced company on the Shenandoah and Potomac Rivers at Harper's Ferry, WV family run business since 1972 serving the families of Baltimore and Washington, DC.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

River & Trail Outfitters has been advertising and marketing on Facebook for many years. And River & Trail Outfitters has placed 2 of ads on the Facebook platform in the last month. In the past few years,River & Trail Outfitters has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for River & Trail Outfitters on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for River & Trail Outfitters. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from River & Trail Outfitters.

BigSpy

1.River & Trail Outfitters Top 3 Ads Basic Understanding

   top1  top2  top3
Name  River & Trail Outfitters  River & Trail Outfitters  River & Trail Outfitters
Page Categories  Canoe & Kayak Rental  Canoe & Kayak Rental  -
Marketing Objectives Other  Other  -
ECommerce Softwares  wordpress  wordpress  -

River & Trail Outfitters Marketing Objectives Analysis: 

River & Trail Outfitters has been operating in Canoe & Kayak Rental for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. River & Trail Outfitters best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.River & Trail Outfitters Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ➡️ Plan Your Adventure NOW!  ➡️ Plan Your Adventure NOW!
Ad Copy Text  no setting  no setting  -
Link Description  Canoeing, Kayaking, Tubing, Rafting Ziplining & MORE!  Canoeing, Kayaking, Tubing, Rafting Ziplining & MORE!  -
Website Link  www.rivertrail.com  www.rivertrail.com  -
CTA  BOOK_TRAVEL  SHOP_NOW  -
Text Word Count 0  0  -
Like 0  0  -

River & Trail Outfitters Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. River & Trail Outfitters Top 1 ads got 0 likes. River & Trail Outfitters uses a sentence with the finishing touch title: “➡️ Plan Your Adventure NOW!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. River & Trail Outfitters shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. River & Trail Outfitters should continue to optimize the ad content.

3.River & Trail Outfitters Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  -
Ad Time   2020-05-20-2020-05-25  2019-11-28-2019-11-30  -
Landing Page Link  https://www.rivertrail.com/  https://www.rivertrail.com/about-rivertrail/gift-certificates/   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by River & Trail Outfitters are successful.

River & Trail Outfitters Creative Analysis: 

River & Trail Outfitters placed a Video ad in 2020-05-20-2020-05-25, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.River & Trail Outfitters Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  -
Language  Filipino  Filipino  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

River & Trail Outfitters has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.River & Trail Outfitters Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-20-2020-05-25  2019-11-28-2019-11-30  -
During  6 days  3 days
Like  0  0  -
Share  0  0  -
Comment  0  0  -

Advertising effectiveness is a direct manifestation of advertising. River & Trail Outfitters ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for River & Trail Outfitters, helping River & Trail Outfitters to grasp the ad data more clearly.