Top Ads on Ritchie Bros.

Ritchie Bros. Background Introduction:

World’s largest used heavy equipment onsite & online auctioneer & provider of end-to-end services.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ritchie Bros. has been advertising and marketing on Facebook for many years. And Ritchie Bros. has placed 113 of ads on the Facebook platform in the last month. In the past few years,Ritchie Bros. has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ritchie Bros. on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ritchie Bros.. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ritchie Bros..

BigSpy

1.Ritchie Bros. Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ritchie Bros.  Ritchie Bros.  Ritchie Bros.
Page Categories  Commercial & Industrial Equipment Supplier  Commercial & Industrial Equipment Supplier  Commercial & Industrial Equipment Supplier
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Ritchie Bros. Marketing Objectives Analysis: 

Ritchie Bros. has been operating in Commercial & Industrial Equipment Supplier for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ritchie Bros. best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ritchie Bros. Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Salt Lake City, UT - June 30  Columbus, OH - June 25 Salt Lake City, UT - June 30 
Ad Copy Text  Buy equipment you need at our unreserved auction in Salt Lake City, UT on June 30. Preview the inven...  Buy equipment you need at our absolute auction in Columbus, OH on June 25. Preview the inventory tod...  Buy equipment you need at our unreserved auction in Salt Lake City, UT on June 30. Preview the inven...
Link Description  N/A  N/A  N/A
Website Link  www.rbauction.com  www.rbauction.com  www.rbauction.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 111  103  111
Like 8  23  23

Ritchie Bros. Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ritchie Bros. Top 1 ads got 8 likes. Ritchie Bros. uses a sentence with the finishing touch title: “Salt Lake City, UT - June 30”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ritchie Bros. shared 111 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ritchie Bros. should continue to optimize the ad content.

3.Ritchie Bros. Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-14-2020-06-19  2020-06-05-2020-06-18  2020-06-14-2020-06-18
Landing Page Link  https://www.rbauction.com/heavy-equipment-auctions/salt-lake-city-ut-2020135?utm_source=facebook.com&utm_medium=social-paid&utm_campaign=media-2020135-facebook-13-4&fbclid=IwAR18GuH5MtptY6Ba7CyTCbDYjqtMhCbREa2384x6VQ4leLrrDH37mMTtXdU  https://www.rbauction.com/heavy-equipment-auctions/columbus-oh-2020156?utm_source=facebook.com&utm_medium=social-paid&utm_campaign=media-2020156-facebook-13-3&fbclid=IwAR0EmD043FCbA09xXbvmqqGXEhakU8wKtPJakpN51LACiBl4UtBsFDpwHfs   https://www.rbauction.com/heavy-equipment-auctions/salt-lake-city-ut-2020135?utm_source=facebook.com&utm_medium=social-paid&utm_campaign=media-2020135-facebook-13-5&utm_content=interest&fbclid=IwAR1sfMrKVsJ34hJjmBYqpuWxbGERIiJO2oKfa0J-914JEWon8g2OzaO8mXM

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ritchie Bros. are successful.

Ritchie Bros. Creative Analysis: 

Ritchie Bros. placed a Carousel ad in 2020-06-14-2020-06-19, and got 8 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ritchie Bros. Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ritchie Bros. has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ritchie Bros. Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-19  2020-06-05-2020-06-18  2020-06-14-2020-06-18
During  6 days  9 days 5 days 
Like  8  23  23
Share  0  1  1
Comment  0  0  4

Advertising effectiveness is a direct manifestation of advertising. Ritchie Bros. ‘s Top 1 ad received 8 likes, 0 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ritchie Bros., helping Ritchie Bros. to grasp the ad data more clearly.