Top Ads on Rise of Civilizations

Rise of Civilizations Background Introduction:

Rise of Civilizations is a mobile MMO real-time strategy game inspired by history.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Rise of Civilizations has been advertising and marketing on Facebook for many years. And Rise of Civilizations has placed 3027 of ads on the Facebook platform in the last month. In the past few years,Rise of Civilizations has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Rise of Civilizations on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Rise of Civilizations. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Rise of Civilizations.


1.Rise of Civilizations Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Rise of Civilizations  Rise of Civilizations  Rise of Civilizations
Page Categories  Video Game  Video Game  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Rise of Civilizations Marketing Objectives Analysis: 

Rise of Civilizations has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Rise of Civilizations best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Rise of Civilizations Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  你有廣闊胸襟和強勁臂彎嗎 Rise of Kingdoms 
Ad Copy Text  no setting  及時行軍RTS 無縫切換大地圖 用手指征戰全球!  We’re going to need a bigger catapult!!!
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 0  61  42
Like 0  37  0

Rise of Civilizations Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Rise of Civilizations Top 1 ads got 0 likes. Rise of Civilizations uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Rise of Civilizations shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is PLAY_GAME.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Rise of Civilizations should continue to optimize the ad content.

3.Rise of Civilizations Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-19-2020-06-19  2020-05-27-2020-06-19  2020-06-16-2020-06-19
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Rise of Civilizations are successful.

Rise of Civilizations Creative Analysis: 

Rise of Civilizations placed a Video ad in 2020-06-19-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Rise of Civilizations Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Egypt  Czech,Philippines,Turkey...  Saudi Arabia
Language  N/A  Chinese (Traditional)  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Rise of Civilizations has the best conversion in Egypt, and can advertise more in Egypt in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Rise of Civilizations Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-19-2020-06-19  2020-05-27-2020-06-19  2020-06-16-2020-06-19
During  1 days  24 days 4 days 
Like  0  37  0
Share  0  1  0
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. Rise of Civilizations ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Rise of Civilizations, helping Rise of Civilizations to grasp the ad data more clearly.