Top Ads on Ripley's Believe It or Not!
Ripley's Believe It or Not! Background Introduction:
OFFICIAL PAGE - World Class Purveyors of All Things Odd, Amazing & Unbelievable!
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Ripley's Believe It or Not! has been advertising and marketing on Facebook for many years. And Ripley's Believe It or Not! has placed 76 of ads on the Facebook platform in the last month. In the past few years,Ripley's Believe It or Not! has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Ripley's Believe It or Not! on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ripley's Believe It or Not!. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ripley's Believe It or Not!.
1.Ripley's Believe It or Not! Top 3 Ads Basic Understanding
|Name||Ripley's Believe It or Not!||Ripley's Believe It or Not!||Ripley's Believe It or Not!|
|Page Categories||Media/News Company||Media/News Company||Media/News Company|
Ripley's Believe It or Not! Marketing Objectives Analysis:
Ripley's Believe It or Not! has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ripley's Believe It or Not! best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Ripley's Believe It or Not! Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Atomic Tourism: Vegas Visitors Watch Nukes Explode||Ripley's Believe It or Not!||Anthrax Island: The Secret Uninhabitable Biological Weapons Test Site|
|Ad Copy Text||no setting||no setting||no setting|
|Text Word Count||0||0||0|
Ripley's Believe It or Not! Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Ripley's Believe It or Not! Top 1 ads got 0 likes. Ripley's Believe It or Not! uses a sentence with the finishing touch title: “Atomic Tourism: Vegas Visitors Watch Nukes Explode”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Ripley's Believe It or Not! shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ripley's Believe It or Not! should continue to optimize the ad content.
3.Ripley's Believe It or Not! Top 3 Ads Creative Selection
|Landing Page Link||https://www.ripleys.com/weird-news/atomic-tourism/?utm_source=social-media&utm_medium=facebook||https://books.apple.com/us/book/alisons-adventures/id1509017636||https://www.ripleys.com/weird-news/anthrax-island/?utm_source=social-media&utm_medium=facebook|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ripley's Believe It or Not! are successful.
Ripley's Believe It or Not! Creative Analysis:
Ripley's Believe It or Not! placed a Video ad in 2020-05-18-2020-06-01, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Ripley's Believe It or Not! Top 3 Ads Audience Analysis:
|Country||United States||United States||United States|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Ripley's Believe It or Not! has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Ripley's Believe It or Not! Top 3 Ads Performance Display
|During||15 days||41 days||34 days|
Advertising effectiveness is a direct manifestation of advertising. Ripley's Believe It or Not! ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 15 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ripley's Believe It or Not!, helping Ripley's Believe It or Not! to grasp the ad data more clearly.