Top Ads on Rio Tinto
Rio Tinto Background Introduction:
By partnering for human progress, Rio Tinto works to responsibly source essential materials that help to enrich the lives of all Australians.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Rio Tinto has been advertising and marketing on Facebook for many years. And Rio Tinto has placed 53 of ads on the Facebook platform in the last month. In the past few years,Rio Tinto has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Rio Tinto on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Rio Tinto. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Rio Tinto.
1.Rio Tinto Top 3 Ads Basic Understanding
|Name||Rio Tinto||Rio Tinto||Rio Tinto|
|Page Categories||Mining Company||Mining Company||Mining Company|
Rio Tinto Marketing Objectives Analysis:
Rio Tinto has been operating in Mining Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Rio Tinto best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Rio Tinto Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Cоёлын олон төрөл, ялгаатай байдлыг дэмжье||N/A||Rio Tinto|
|Ad Copy Text||-||no setting||Safety, health and wellbeing have never been more important. So we’re following government guidanc...|
|Link Description||N/A||N/A||Safety, health and wellbeing have never been more important. So we’re following government guidance as well as advice from medical experts. Here are some of the things we’re doing: ✓ Fewer FIFO people at sites ✓ Temperature and rapid screening tests at airports ✓ Updated bus, light vehicle and flight seating arrangements to allow social distancing ✓ Increased frequency of cleaning at high-touch areas ✓ On-call service for employees to return home for health or family emergencies ✓ Employee assistance programme to support our employees’ mental health ✓ Temporary medical clinics in place Learn more here: https://bit.ly/2WRlpQZ #COVID19 #coronavirus|
|Text Word Count||760||0||683|
Rio Tinto Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Rio Tinto Top 1 ads got 236 likes. Rio Tinto uses a sentence with the finishing touch title: “Cоёлын олон төрөл, ялгаатай байдлыг дэмжье”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Rio Tinto shared 760 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Rio Tinto should continue to optimize the ad content.
3.Rio Tinto Top 3 Ads Creative Selection
|Landing Page Link||https://www.facebook.com/1452904361600284/posts/2722532311304143/||https://www.facebook.com/RioTintoKennecott/||https://www.riotinto.com/sustainability/health-safety-wellbeing/covid-19?utm_source=facebook&utm_campaign=covid-19&utm_content=covid-19|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Rio Tinto are successful.
Rio Tinto Creative Analysis:
Rio Tinto placed a Video ad in 2020-05-26-2020-05-26, and got 236 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Rio Tinto Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Rio Tinto has the best conversion in Mongolia, and can advertise more in Mongolia in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Rio Tinto Top 3 Ads Performance Display
|During||1 days||50 days||1 days|
Advertising effectiveness is a direct manifestation of advertising. Rio Tinto ‘s Top 1 ad received 236 likes, 114 shares, 29 comments in just 1 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Rio Tinto, helping Rio Tinto to grasp the ad data more clearly.