Top Ads on RideRotorua

RideRotorua Background Introduction:

Information about all the trails, latest news, some great imagery and video…from one of the world's best mountain bike destinations.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

RideRotorua has been advertising and marketing on Facebook for many years. And RideRotorua has placed 2 of ads on the Facebook platform in the last month. In the past few years,RideRotorua has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for RideRotorua on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for RideRotorua. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from RideRotorua.

BigSpy

1.RideRotorua Top 3 Ads Basic Understanding

   top1  top2  top3
Name  RideRotorua  RideRotorua  RideRotorua
Page Categories  Bike Trail  Bike Trail  -
Marketing Objectives Other  Other  -
ECommerce Softwares  N/A  N/A  -

RideRotorua Marketing Objectives Analysis: 

RideRotorua has been operating in Bike Trail for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. RideRotorua best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.RideRotorua Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  RideRotorua  Graeme Simpson: Singlespeed champs time again
Ad Copy Text  Easter! Have a good 1. Weather is looking great, trails are rolling fast and firm. Be like Cameron f...  Bit of history - the 2019 New Zealand Single Speed Championships in Hawkes Bay on April 27 is a sell...  -
Link Description  Easter! Have a good 1. Weather is looking great, trails are rolling fast and firm. Be like Cameron from Whakatane - enjoy the rush! Photo: Graeme Murray Trail: riderotorua.com/The-Taniwha Rotorua NZ, Rotorua Trails Trust, Whakatane MTB Club, Rotorua Mountain Bike Club ✅  Singlespeed champs are here  -
Website Link  www.facebook.com  www.nzherald.co.nz  -
CTA  LEARN_MORE  LEARN_MORE  -
Text Word Count 273  897  -
Like 17  10  -

RideRotorua Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. RideRotorua Top 1 ads got 17 likes. RideRotorua uses a sentence with the finishing touch title: “RideRotorua”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. RideRotorua shared 273 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. RideRotorua should continue to optimize the ad content.

3.RideRotorua Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  -
Ad Time   2019-04-18-2019-04-19  2019-04-14-2019-04-16  -
Landing Page Link  https://www.facebook.com/439314896524977/posts/666601047129693/  https://www.nzherald.co.nz/rotorua-daily-post/news/article.cfm?c_id=1503438&objectid=12222048&fbclid=IwAR3TEiUYzfT7ff99x7sLejpu7wYYs7CNK9C0THQDGml-cPltmfzlRbFniyw   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by RideRotorua are successful.

RideRotorua Creative Analysis: 

RideRotorua placed a Image ad in 2019-04-18-2019-04-19, and got 17 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.RideRotorua Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  New Zealand  United Kingdom,Australia,France...  -
Language  English  English  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

RideRotorua has the best conversion in New Zealand, and can advertise more in New Zealand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.RideRotorua Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-18-2019-04-19  2019-04-14-2019-04-16  -
During  2 days  3 days
Like  17  10  -
Share  2  2  -
Comment  0  0  -

Advertising effectiveness is a direct manifestation of advertising. RideRotorua ‘s Top 1 ad received 17 likes, 2 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for RideRotorua, helping RideRotorua to grasp the ad data more clearly.