Top Ads on Richmond Raceway
Richmond Raceway Background Introduction:
NASCAR returns to Richmond for Toyota Race Weekend on April 12-13 & NASCAR Playoffs on Sept. 20-21, 2019. Ticket on sale on now at 866-455-7223
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Richmond Raceway has been advertising and marketing on Facebook for many years. And Richmond Raceway has placed 19 of ads on the Facebook platform in the last month. In the past few years,Richmond Raceway has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Richmond Raceway on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Richmond Raceway. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Richmond Raceway.
1.Richmond Raceway Top 3 Ads Basic Understanding
|Name||Richmond Raceway||Richmond Raceway||Richmond Raceway|
|Page Categories||Race Track||Sports League||Race Track|
Richmond Raceway Marketing Objectives Analysis:
Richmond Raceway has been operating in Race Track for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Richmond Raceway best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Richmond Raceway Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Don't Miss $20 NASCAR Tickets||Get a Richmond NASCAR Cup ticket & Infield FanGrounds Pass for Just $95||NASCAR Returns to Richmond April 13|
|Ad Copy Text||See all the thrilling short track action for the best prices. Don’t wait to get your #Federated400...||Don't miss this great deal from Richmond Raceway for a full race day experience on April 13 at the #...||Racing is always better in person. #ToyotaOwners400 tickets start at $50.|
|Link Description||NASCAR under the lights Sept. 21||Be there for Racing Under The Lights||NASCAR Under The Lights|
|Text Word Count||199||116||73|
Richmond Raceway Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Richmond Raceway Top 1 ads got 118 likes. Richmond Raceway uses a sentence with the finishing touch title: “Don't Miss $20 NASCAR Tickets”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Richmond Raceway shared 199 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Richmond Raceway should continue to optimize the ad content.
3.Richmond Raceway Top 3 Ads Creative Selection
|Landing Page Link||https://mpv.tickets.com/?agency=RRWV_SNG_MPV&orgId=53492&eventId=1076&fbclid=IwAR2d75pXNinPpL6UZ82fM44RpbGiCH5JxhQkmkSE30tkxVD6uR1YEBb0eSw#/event||http://www.richmondraceway.com/Vanity-Pages/2019/Ticket-FanGrounds-Package.aspx?promotioncode=RIR:SC:FB:WL:TS:NS:RC_NASCARDigitalCampaign1182||https://mpv.tickets.com/?agency=RRWV_SNG_MPV&orgId=53492&eventId=1027#/event/E1027/seatmap/?selectBuyers=false&minPrice=20&maxPrice=120&quantity=1&sort=price_desc&ada=false&seatSelection=true&onlyCoupon=true|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Richmond Raceway are successful.
Richmond Raceway Creative Analysis:
Richmond Raceway placed a Image ad in 2019-06-26-2019-07-10, and got 118 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Richmond Raceway Top 3 Ads Audience Analysis:
|Country||United States||United States||United States|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Richmond Raceway has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Richmond Raceway Top 3 Ads Performance Display
|During||15 days||12 days||8 days|
Advertising effectiveness is a direct manifestation of advertising. Richmond Raceway ‘s Top 1 ad received 118 likes, 26 shares, 7 comments in just 15 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Richmond Raceway, helping Richmond Raceway to grasp the ad data more clearly.