Top Ads on Rhode Island Public Transit Authority

Rhode Island Public Transit Authority Background Introduction:

RIPTA is RI's Public Transit Provider. Facebook is for News & Updates; monitored during business hours only. Customer Service Issues: ripta.com/contact-us

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Rhode Island Public Transit Authority has been advertising and marketing on Facebook for many years. And Rhode Island Public Transit Authority has placed 2 of ads on the Facebook platform in the last month. In the past few years,Rhode Island Public Transit Authority has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Rhode Island Public Transit Authority on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Rhode Island Public Transit Authority. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Rhode Island Public Transit Authority.

BigSpy

1.Rhode Island Public Transit Authority Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Rhode Island Public Transit Authority  Rhode Island Public Transit Authority  Rhode Island Public Transit Authority
Page Categories  Transit Hub  Transit Hub  -
Marketing Objectives Other  Other  -
ECommerce Softwares  N/A  N/A  -

Rhode Island Public Transit Authority Marketing Objectives Analysis: 

Rhode Island Public Transit Authority has been operating in Transit Hub for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Rhode Island Public Transit Authority best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Rhode Island Public Transit Authority Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  How Are We Doing?  How are We Doing?
Ad Copy Text  Whether you ride RIPTA daily or just occasionally, take our survey! You’ll be entered to win a RIP...  We want to hear from you – whether you’re an occasional or seasoned rider!  -
Link Description  We want to hear from you!  Take our survey and you’ll be entered to win a 10 Ride Pass & More!  -
Website Link  www.surveymonkey.co.uk  www.ripta.com  -
CTA  LEARN_MORE  LEARN_MORE  -
Text Word Count 114  78  -
Like 492  355  -

Rhode Island Public Transit Authority Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Rhode Island Public Transit Authority Top 1 ads got 492 likes. Rhode Island Public Transit Authority uses a sentence with the finishing touch title: “How Are We Doing?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Rhode Island Public Transit Authority shared 114 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Rhode Island Public Transit Authority should continue to optimize the ad content.

3.Rhode Island Public Transit Authority Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  -
Ad Time   2020-04-13-2020-04-19  2019-03-18-2019-04-12  -
Landing Page Link  https://www.surveymonkey.co.uk/r/RIPTAABBG?utm_source=nxd&utm_medium=social&utm_campaign=fb_traffic&utm_content=english  https://www.ripta.com/customer-satisfaction-survey-2019?utm_source=facebook&utm_medium=paid&utm_campaign=hyfnlocal&utm_content=%7B%7Bad.name%7D%7D   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Rhode Island Public Transit Authority are successful.

Rhode Island Public Transit Authority Creative Analysis: 

Rhode Island Public Transit Authority placed a Image ad in 2020-04-13-2020-04-19, and got 492 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Rhode Island Public Transit Authority Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  -
Language  English  English  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Rhode Island Public Transit Authority has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Rhode Island Public Transit Authority Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-13-2020-04-19  2019-03-18-2019-04-12  -
During  7 days  26 days
Like  492  355  -
Share  84  78  -
Comment  182  153  -

Advertising effectiveness is a direct manifestation of advertising. Rhode Island Public Transit Authority ‘s Top 1 ad received 492 likes, 84 shares, 182 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Rhode Island Public Transit Authority, helping Rhode Island Public Transit Authority to grasp the ad data more clearly.