Top Ads on Reykjavik Street Food

Reykjavik Street Food Background Introduction:

Reykjavik Street Food kynnir stærsta street food og Pop Up markað í sumar 2019 - Götubita hátíð 2019

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Reykjavik Street Food has been advertising and marketing on Facebook for many years. And Reykjavik Street Food has placed 33 of ads on the Facebook platform in the last month. In the past few years,Reykjavik Street Food has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Reykjavik Street Food on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Reykjavik Street Food. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Reykjavik Street Food.

BigSpy

1.Reykjavik Street Food Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Reykjavik Street Food  Reykjavik Street Food  Reykjavik Street Food
Page Categories  Food Stand  Food Stand  Food Stand
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Reykjavik Street Food Marketing Objectives Analysis: 

Reykjavik Street Food has been operating in Food Stand for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Reykjavik Street Food best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Reykjavik Street Food Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Götubiti á hjólum - Kórinn  Götubiti á hjólum - Grandi (BYKO / Krónan) Götubiti á hjólum - Grandi (BYKO / Krónan) 
Ad Copy Text  no setting  Matarvagnarnir Götubiti á hjólum mæta í Grafarvoginn fimmtudaginn 18 júní frá 17.30-20.00 og...  Matarvagnanri Götubiti á hjólum verða við Byko / Krónuna á Grandanum laugardaginn 20 júní. ...
Link Description  Food  Food  Food
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  EVENT_RSVP  EVENT_RSVP  EVENT_RSVP
Text Word Count 0  131  205
Like 9  8  1

Reykjavik Street Food Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Reykjavik Street Food Top 1 ads got 9 likes. Reykjavik Street Food uses a sentence with the finishing touch title: “Götubiti á hjólum - Kórinn”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Reykjavik Street Food shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Reykjavik Street Food should continue to optimize the ad content.

3.Reykjavik Street Food Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-18  2020-06-15-2020-06-18  2020-06-15-2020-06-17
Landing Page Link  https://www.facebook.com/events/1429178673952752/  https://www.facebook.com/355650024840838/posts/827346297671206/   https://www.facebook.com/355650024840838/posts/827347141004455/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Reykjavik Street Food are successful.

Reykjavik Street Food Creative Analysis: 

Reykjavik Street Food placed a Image ad in 2020-06-16-2020-06-18, and got 9 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Reykjavik Street Food Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Iceland  Iceland  Iceland
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Reykjavik Street Food has the best conversion in Iceland, and can advertise more in Iceland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Reykjavik Street Food Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-06-15-2020-06-18  2020-06-15-2020-06-17
During  3 days  4 days 3 days 
Like  9  8  1
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Reykjavik Street Food ‘s Top 1 ad received 9 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Reykjavik Street Food, helping Reykjavik Street Food to grasp the ad data more clearly.