Top Ads on Rexona

Rexona Background Introduction:

There’s a Doer inside all of us. Embrace your potential and DO:MORE of what you love. Rexona’s got you covered.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Rexona has been advertising and marketing on Facebook for many years. And Rexona has placed 574 of ads on the Facebook platform in the last month. In the past few years,Rexona has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Rexona on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Rexona. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Rexona.

BigSpy

1.Rexona Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Rexona  Rexona  Rexona
Page Categories  Product/Service  Product/Service  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Rexona Marketing Objectives Analysis: 

Rexona has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Rexona best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Rexona Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Use Rexona every day  Use Rexona every day! Rexona 
Ad Copy Text  Gumiling-giling without the sweaty feeling. Kahit sa bahay lang ang exercise, use Rexona every day.  Iba ang suntok ng BO when you workout without deo. Because you still sweat at home, use Rexona every...  Llega el invierno y debemos cuidarnos más, toma nota de algunos tipos de prevención para esta épo...
Link Description  Connecting people with products they love  Connecting people with products they love  N/A
Website Link  unilever3.demdex.net  unilever3.demdex.net  WWW.WHO.INT
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 99  105  147
Like 3146  4711  960

Rexona Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Rexona Top 1 ads got 3146 likes. Rexona uses a sentence with the finishing touch title: “Use Rexona every day”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Rexona shared 99 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Rexona should continue to optimize the ad content.

3.Rexona Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-05-14-2020-06-21  2020-05-14-2020-06-20  2020-05-21-2020-06-20
Landing Page Link  https://brand-ph.shortlyst.com/rexona/5502?utm_source=facebook_instagram&utm_campaign=L_Avenger_Jan2020_PH1968-PM-Multiple-NA_LV5_CH2216_BH0413_PH&utm_content=image_image_FB-IG_Img_Zumbasa_Version01_ShopNow  https://brand-ph.shortlyst.com/rexona/5501?utm_source=facebook_instagram&utm_campaign=L_Avenger_Jan2020_PH1968-PM-Multiple-NA_LV5_CH2216_BH0413_PH&utm_content=image_image_FB-IG_Img_JabarHookCombo_Version01_ShopNow   https://www.who.int/ES

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Rexona are successful.

Rexona Creative Analysis: 

Rexona placed a Image ad in 2020-05-14-2020-06-21, and got 3146 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Rexona Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Philippines  Bolivia
Language  English  English  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Rexona has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Rexona Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-14-2020-06-21  2020-05-14-2020-06-20  2020-05-21-2020-06-20
During  39 days  38 days 31 days 
Like  3146  4711  960
Share  73  339  98
Comment  41  210  22

Advertising effectiveness is a direct manifestation of advertising. Rexona ‘s Top 1 ad received 3146 likes, 73 shares, 41 comments in just 39 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Rexona, helping Rexona to grasp the ad data more clearly.