Top Ads on Retirement Benefits

Retirement Benefits Background Introduction:

Providing useful resources for getting the most out of retirement.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Retirement Benefits has been advertising and marketing on Facebook for many years. And Retirement Benefits has placed 62 of ads on the Facebook platform in the last month. In the past few years,Retirement Benefits has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Retirement Benefits on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Retirement Benefits. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Retirement Benefits.


1.Retirement Benefits Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Retirement Benefits  Retirement Benefits  Retirement Benefits
Page Categories  Product/Service  Financial Consultant  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Retirement Benefits Marketing Objectives Analysis: 

Retirement Benefits has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Retirement Benefits best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Retirement Benefits Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Retirement Review for USPS Employees Only  USPS Benefits Assistance Churches Urge Quick Passage of Church Plan Clarification Legislation | PLANADVISER 
Ad Copy Text  Be one of the 25,000+ postal employees who have found peace of mind through our retirement guidance ...  Now is the time for answers! Now is the time to make decisions! Now is the time to be prepared! If ...  no setting
Link Description  Retire with confidence  N/A  Chief executive officers of Church Alliance member organizations submitted letters to key Congressional leaders relating to an issue of an informal position taken by the Treasury Department and IRS, under which certain church-affiliated organizations are barred from sponsoring church retirement inco...
Website Link
Text Word Count 129  559  0
Like 440  364  0

Retirement Benefits Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Retirement Benefits Top 1 ads got 440 likes. Retirement Benefits uses a sentence with the finishing touch title: “Retirement Review for USPS Employees Only”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Retirement Benefits shared 129 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Retirement Benefits should continue to optimize the ad content.

3.Retirement Benefits Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-06-2020-06-18  2020-06-03-2020-06-14  2019-01-24-2020-04-28
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Retirement Benefits are successful.

Retirement Benefits Creative Analysis: 

Retirement Benefits placed a Image ad in 2020-04-06-2020-06-18, and got 440 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Retirement Benefits Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Retirement Benefits has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Retirement Benefits Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-06-2020-06-18  2020-06-03-2020-06-14  2019-01-24-2020-04-28
During  74 days  12 days 461 days 
Like  440  364  0
Share  28  87  0
Comment  87  16  0

Advertising effectiveness is a direct manifestation of advertising. Retirement Benefits ‘s Top 1 ad received 440 likes, 28 shares, 87 comments in just 74 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Retirement Benefits, helping Retirement Benefits to grasp the ad data more clearly.