Top Ads on Reserved

Reserved Background Introduction:

www.reserved.com http://thisblogisreserved.pl/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Reserved has been advertising and marketing on Facebook for many years. And Reserved has placed 890 of ads on the Facebook platform in the last month. In the past few years,Reserved has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Reserved on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Reserved. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Reserved.

BigSpy

1.Reserved Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Reserved  Reserved  Reserved
Page Categories  Other  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Reserved Marketing Objectives Analysis: 

Reserved has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Reserved best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Reserved Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Au început promoțiile!  Iegādājieties tiešsaistē Reserved - RESERVED Капці з широкими ремінцями 
Ad Copy Text  Promoții de vară Reserved! Descoperă articolele și accesoriile cu până la -50%!  Reserved vasaras izpārdošana ir klāt! Moderniem apģērbiem un aksesuāriem atlaides līdz pat -5...  -
Link Description    Jaunā kolekcija ir jau pieejama! Apskati jaunākās šīs sezonas modes tendences! Pērc tiešsaistē! Apskati mūsu īpašo piedāvājumu, kurā atradīsi tūkstošiem sieviešu, vīriešu un bērnu apģērba modeļus.  N/A
Website Link  www.reserved.com  www.reserved.com  www.reserved.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 85  103  186
Like 1263  16  1

Reserved Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Reserved Top 1 ads got 1263 likes. Reserved uses a sentence with the finishing touch title: “Au început promoțiile!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Reserved shared 85 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Reserved should continue to optimize the ad content.

3.Reserved Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-13-2020-06-20  2020-06-16-2020-06-20  2020-06-14-2020-06-20
Landing Page Link  https://www.reserved.com/ro/ro/woman?utm_source=facebook&utm_medium=cpc&utm_campaign=Ecom_RO_Re_facebook_Con_06-20_SL-50_GLOBAL&utm_content=SL-50-RO-W  https://www.reserved.com/lv/lv/girl?utm_source=facebook&utm_medium=cpc&utm_campaign=Ecom_LV_Re_facebook_Con_06-20_SL-50_GLOBAL_K&utm_content=SL-50-LV-G   https://www.reserved.com/ua/uk/yj057-99x/ladies-strappy-sandals?utm_source=facebook&utm_medium=DPA&utm_content=DPA_SL-BA&utm_campaign=Ecom_UA_Re_facebook_DPA_SL_GLOBAL_BA&fbclid=IwAR1cY5Sjf06YIaAMJiwSTbiCvEeeRtZyj6iW3S1yKWtmDRXzG4ktWWmENnE

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Reserved are successful.

Reserved Creative Analysis: 

Reserved placed a Image ad in 2020-06-13-2020-06-20, and got 1263 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Reserved Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  Latvia,Lithuania  Ukraine,Germany
Language  N/A  Latvian  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Reserved has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Reserved Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-13-2020-06-20  2020-06-16-2020-06-20  2020-06-14-2020-06-20
During  8 days  5 days 7 days 
Like  1263  16  1
Share  27  1  66
Comment  46  0  0

Advertising effectiveness is a direct manifestation of advertising. Reserved ‘s Top 1 ad received 1263 likes, 27 shares, 46 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Reserved, helping Reserved to grasp the ad data more clearly.