Top Ads on Research P1

Research P1 Background Introduction:

Los que trabajamos en Research en SMG Guatemala

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Research P1 has been advertising and marketing on Facebook for many years. And Research P1 has placed 44 of ads on the Facebook platform in the last month. In the past few years,Research P1 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Research P1 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Research P1. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Research P1.

BigSpy

1.Research P1 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Research P1  Research P1  Research P1
Page Categories  Community  Community  Community
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Research P1 Marketing Objectives Analysis: 

Research P1 has been operating in Community for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Research P1 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Research P1 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Participa en el sorteo  Participa en el sorteo Participa en el sorteo 
Ad Copy Text  Contesta la encuesta y entra en el sorteo de una Giftcard canjeable en supermercados, el ganador ser...  Contesta la encuesta y entra en el sorteo de una Giftcard canjeable en supermercados, el ganador ser...  Contestas la encuesta y entra en el sorteo de una Giftcard canjeable en supermercados, el ganador se...
Link Description  ICET- MP 2020.  TOALLAS HUMEDAS 2020.  COVID-19 CAM - W12 02JUN AL 07/JUN.
Website Link  www.surveygizmo.com  www.surveygizmo.com  www.surveygizmo.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 144  144  145
Like 114  41  88

Research P1 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Research P1 Top 1 ads got 114 likes. Research P1 uses a sentence with the finishing touch title: “Participa en el sorteo”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Research P1 shared 144 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Research P1 should continue to optimize the ad content.

3.Research P1 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-09-2020-06-10  2020-06-08-2020-06-09  2020-06-04-2020-06-06
Landing Page Link  https://www.surveygizmo.com/s3/5648355/ICET-MP-2020  https://www.surveygizmo.com/s3/5642634/TOALLAS-HUMEDAS-2020   https://www.surveygizmo.com/s3/5633126/W12

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Research P1 are successful.

Research P1 Creative Analysis: 

Research P1 placed a Image ad in 2020-06-09-2020-06-10, and got 114 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Research P1 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Costa Rica  Costa Rica  Costa Rica
Language  Indonesian  Vietnamese  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Research P1 has the best conversion in Costa Rica, and can advertise more in Costa Rica in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Research P1 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-10  2020-06-08-2020-06-09  2020-06-04-2020-06-06
During  2 days  2 days 3 days 
Like  114  41  88
Share  12  7  14
Comment  45  10  48

Advertising effectiveness is a direct manifestation of advertising. Research P1 ‘s Top 1 ad received 114 likes, 12 shares, 45 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Research P1, helping Research P1 to grasp the ad data more clearly.