Top Ads on Republic Services

Republic Services Background Introduction:

Republic Services, Inc. (NYSE: RSG) is an industry leader in U.S. recycling and non-hazardous solid waste services.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Republic Services has been advertising and marketing on Facebook for many years. And Republic Services has placed 65 of ads on the Facebook platform in the last month. In the past few years,Republic Services has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Republic Services on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Republic Services. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Republic Services.

BigSpy

1.Republic Services Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Republic Services  Republic Services  Republic Services
Page Categories  Foodservice Distributor  Foodservice Distributor  Foodservice Distributor
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Republic Services Marketing Objectives Analysis: 

Republic Services has been operating in Foodservice Distributor for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Republic Services best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Republic Services Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Food Republic Wholesale  Food Republic Wholesale Free shipping 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  Avoid queues, groceries to your door!
Website Link  www.food-republic.com  www.food-republic.com  www.food-republic.com
CTA  SHOP_NOW  LEARN_MORE  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

Republic Services Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Republic Services Top 1 ads got 0 likes. Republic Services uses a sentence with the finishing touch title: “Food Republic Wholesale”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Republic Services shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Republic Services should continue to optimize the ad content.

3.Republic Services Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-06-02-2020-06-10  2020-05-11-2020-05-21  2020-05-13-2020-05-21
Landing Page Link  https://www.food-republic.com/  https://www.food-republic.com/pages/wholesale-distribution   https://www.food-republic.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Republic Services are successful.

Republic Services Creative Analysis: 

Republic Services placed a Carousel ad in 2020-06-02-2020-06-10, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Republic Services Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  United Kingdom
Language  English  English  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Republic Services has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Republic Services Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-10  2020-05-11-2020-05-21  2020-05-13-2020-05-21
During  9 days  11 days 9 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Republic Services ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Republic Services, helping Republic Services to grasp the ad data more clearly.