Top Ads on Repassa

Repassa Background Introduction:

O Repassa é a forma mais prática de vender as roupas que você não usa mais, de comprar peças das melhores marcas com segurança e por preços incríveis, além

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Repassa has been advertising and marketing on Facebook for many years. And Repassa has placed 25 of ads on the Facebook platform in the last month. In the past few years,Repassa has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Repassa on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Repassa. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Repassa.

BigSpy

1.Repassa Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Repassa  Repassa  Repassa
Page Categories  Thrift & Consignment Store  Thrift & Consignment Store  Thrift & Consignment Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Repassa Marketing Objectives Analysis: 

Repassa has been operating in Thrift & Consignment Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Repassa best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Repassa Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Suas roupas no melhor brechó online  N/A Repassa 
Ad Copy Text  Conheça a Sacola do Bem e venda tudo o que você amou e não usa mais, sem ter trabalho nenhum! O R...  Com a Repassa você encontra as melhores peças de grandes marcas com até 90% de desconto. Aproveit...  A nova tendência fashion é a moda circular. Proteja-se do frio e compre de forma consciente
Link Description  N/A  N/A  N/A
Website Link  repassa.com.br  www.repassa.com.br  repassa.com.br
CTA  LEARN_MORE  SHOP_NOW  SHOP_NOW
Text Word Count 336  107  95
Like 400  0  124

Repassa Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Repassa Top 1 ads got 400 likes. Repassa uses a sentence with the finishing touch title: “Suas roupas no melhor brechó online”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Repassa shared 336 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Repassa should continue to optimize the ad content.

3.Repassa Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2020-06-09-2020-06-16  2020-04-07-2020-06-07  2020-04-27-2020-06-07
Landing Page Link  https://www.repassa.com.br/sacoladobem  https://www.repassa.com.br/?utm_source=facebook&utm_medium=cpc&utm_campaign=Sales-DABA&utm_content=DABA-BR&term=DABA+-+Carrossel   https://www.repassa.com.br/?utm_source=facebook&utm_medium=cpc&utm_campaign=Sales-Remarketing&utm_content=Remarketing-ProductView-3-7days&fbclid=IwAR2aCvXRfs0JuhOY4OCJ5hrm9Qldq6pUhBJ2_OCWH4f7zoz16-BqGuM0qIc

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Repassa are successful.

Repassa Creative Analysis: 

Repassa placed a Video ad in 2020-06-09-2020-06-16, and got 400 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Repassa Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  N/A
Language  Portuguese  Romanian  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Repassa has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Repassa Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-16  2020-04-07-2020-06-07  2020-04-27-2020-06-07
During  8 days  62 days 42 days 
Like  400  0  124
Share  114  0  9
Comment  78  0  11

Advertising effectiveness is a direct manifestation of advertising. Repassa ‘s Top 1 ad received 400 likes, 114 shares, 78 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Repassa, helping Repassa to grasp the ad data more clearly.